Content Writer

2 weeks ago

Singapore Cake Pte Ltd Full time

Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asia's fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off. Join us. **Marketing** Behind every successful brand lies an amazing product, supported by an equally fantastic brand & marketing team. At its core, the brand & marketing team at Cake DeFi are a bunch of creative storytellers. From awareness to conversion, skeptic to advocate - we create and shape the brand story at every step of the customer journey. Our aim is to deliver a consistent and exceptional experience across the entire marketing funnel. Storytelling comes in many forms. Our diverse and multi-talented team takes care of all aspects of marketing at Cake DeFi: brand, content & community, CRM, design, affiliate & performance marketing, public relations, and social media. We've built a team that is deeply passionate about what our brand stands for and represents in the crypto, DeFi and web3 space. **What you'll do**: - Conduct independent research on relevant topics in the blockchain and DeFi space, analyze key findings, and distill information into a piece of content that is insightful and informative. - Write clear, accurate, and professional long-form content such as blogs, case studies, and white papers, following content briefs and guidelines. - Optimize content for SEO and maximize conversion. - Collaborate with other teams such as product, design, and marketing to ensure consistent messaging and tone of voice across all channels. - Manage website content and ensure it is up-to-date and relevant. - Stay up-to-date with the latest industry trends, best practices, and techniques. **What you'll need**: - Demonstrated writing portfolio with a focus on blockchain and DeFi-related topics. - Strong research, writing, and communication skills. - Good time management and ability to adhere to strict timelines. - Detail-oriented and receptive to feedback on their work. - Understanding of SEO and experience with optimizing content for search engines. - Experience with managing website content. - Bonus: Background in blockchain technology or finance. If you are a self-starter with a passion for writing and blockchain, we encourage you to apply. This is an exciting opportunity to be part of a dynamic team that is at the forefront of the DeFi revolution. We want to transform and decentralise finance with tomorrow's technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us. We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.

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