SEO Specialist

Manage & strategize organic search traffic and organic keyword ranking campaigns on Google search engine.
- Observe & analyze trends in SEO campaigns to regularly provide insightful and actionable data.
- Review and analyze client sites: conduct competitive analyses, powerful keyword research, organic ranking tracking, and web monitoring.
- Present and execute strategies for growth, optimizations, backlinking, and areas of improvement for client campaigns.
- Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth.
- Assume full ownership of assigned campaigns to ensure the delivery of KPIs.
- Collaborate with internal teams to complement and enhance both clientele support and overall marketing campaign performance.
- Planning and execution of SEO campaigns: backend set up, on-site optimization, off-site optimization, and measuring impact and effectiveness.
- Keep up-to-date on SEO news and updates, Google’s algorithm updates, and various SEO strategies and recommendations to test and implement.

**Experience & skills required**:

- Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, WordPress, Ahrefs, ScreamingFrog, SE Ranking, and other SEO platforms are highly desirable
- Analytical, performance-driven, meticulous with data, strong research and communication skills
- Adaptable, teachable, a problem solver, and able to handle multiple priorities
- Working knowledge of search engine optimization algorithms, best practices or have a good understanding of the basics
- Able to create relevant, engaging, and effective content and/or editing for websites, services, and programs pages, meta page descriptions, blog articles, etc.
- Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla), and basic knowledge of HTML, J-SON LD or CSS are preferred
- At least 1-year experience in SEO or the digital marketing industry

SEO Specialist