Regional Strategic Account Manager Poultry, Ropu

**The Position**:
The Regional Strategic Account Manager Poultry (RSAM) is responsible for growing and managing business relationship with our strategic customers across the ROPU. This includes responsibility for achieving the sales budget, executing the sales & marketing plan and leading the account planning process for customers.
The RSAM is expected to:

- Deliver excellence in customer support and ensure above market growth in global & national ASKAN Poultry Strategic Accounts.
- Drive long term revenue and profitability growth with our strategic customers in collaboration with country key account managers and poultry team and alignment with ASKAN goals and performance.
- Implement the growth strategy and define the short, medium and long term growth tactics for global and national strategic in close collaboration with ASKAN Boehringer Ingelheim poultry team and the global strategic account management team.
- Work closely with ASKAN poultry leadership (BSHs) and local key account managers to ensure implementation of strategic targets across customer aligned countries.
- Provide operational guidance & leadership to the local SAM Customer Team members in sharing information and best practice between the GSAM and local SAMs.
- Functioning as the first line contact to represent ASKAN key poultry customers in scope to the GSAM organization and to ASKAN leadership.Gather and update key insights with ASKAN CX and SAMs based on monthly performance analysis and take quick action based on these insights, in particular focusing on achieving/growing Share of wallet (SOW) leadership across species.

**Duties & Responsibilities**:
1. FINANCIAL TARGETS
- To achieve in collaboration with ASKAN management, poultry leadership and local KAMS short and mid term financial targets as set by the poultry department for the assigned strategic accounts.
- Translate the Boehringer Ingelheim SAM strategies into annual sales targets mutually agreed with local Boehringer Ingelheim Animal Health SAM account owners and ASKAN poultry leadership.

2. STRATEGY AND IMPLEMENTATION
- Provide planning and executing support to the KA Customer Business Plans in line with the local/ASKAN poultry strategy/ Global poultry strategy and GSAM poultry directions in cooperation with the ROPU poultry team.
- Identifying customer needs and make proposals for solutions that leads to maximal Share of wallet and optimal key account intimacy. Fosters a solution based approach to create win-win situations.
- Follow up on implementation of focus activities and measure impact on strategic targets. Ensure compliance of interaction of Boehringer Ingelheim SAM teams with ASKAN key accounts.
- Gather and assess competitive intelligence, perform market/ customer analysis

3. ACTIVITY REPORTING
- Regularly update the sales potential of strategic accounts by product group and track the Boehringer Ingelheim Animal Health sales vs potential and share of wallet.
- Names of top customers
- Regular customer segmentation
- Service level definition per customer
- Active management of distribution channels
- Active monitoring of supply situation
- Active demand planning and forecasting implementation per customer through local KAMs & distributors.
- Monthly reporting into GSAM (business, opportunities, incidents, market intel, etc)

4. NETWORKING AND COMMUNICATION
- Initiate contact with company HQ and build the network with key accounts Management.
- Establish a communication network between local Boehringer Ingelheim Animal Health SAMs teams, GSAM and key accounts.
- Ensure regularly sharing of best practice and Boehringer Ingelheim as well as competitor activities.
- Exchange information between the key accounts, SAMs, ASKAN poultry and GSAM team.

5. ORGANISATIONAL ALIGNMENT
- Serves as a first line single contact for ROPU/Global Strategic Account Management in alignment with ASKAN poultry leadership.
- First line of escalation to the global functions in case of customer demands (pricing, supply, key investment...etc)
- Provide support and suggestions to SEASK / Local SAMs/Global Customer management to facilitate potential negotiations with Customer.
- Ensures communication to key accounts stakeholder and to the Boehringer Ingelheim Management.

6. RELATIONSHIP BUILDING
- Understands the formal and informal Customer structure including decision making and influence maps.
- Identifies key leverage points and mutual growth opportunities in the business.

Ensures activities and interactions are in line with Boehringer Ingelheim compliance guidelines and ensures adherence to corporate SOP's and procedures (e.g Code of Conduct), local regulations, ethical standards and best practices as applicable.
- Ensures continuity of relationships in case of change of key personnel.
- Prepare for/conduct informative discussions with ROPU to understand expectations or requests (e.g. global rebate/discounts, commercial policies)

The role is bound by all Compliance, Pharmacovigilance and R