Senior Marketing Executive

**Key Responsibilities**

**Marketing**

1. Plan and execute all marketing campaigns of the mall
- Plan the campaigns schedule for the year (mínimally 7 campaigns per year) and ensure the respective deadlines/milestones are met
- Formulate ideas and the mechanics of each campaign
- Track and manage campaign budgets
- Work with creative agency to produce marketing visuals/collaterals
- Arrange for the printing and installation of all marketing collaterals (i.e. hanging mobile, floor stickers, tent cards in tenant’s store etc)
- Source for GWP products, event vendors and workshop operators
- Coordinate with internal (Concierge & Property Management team) and external parties to ensure the successful execution of each campaign
- Conduct post-promotional campaign/events reviews and analysis to assess the effectiveness of the promotions/events in terms of shopper traffic and tenant’s NTO

2. Festive Decorations (Christmas and CNY)
- Source and manage production vendor
- Conceptualize the décor theme and design
- Manage vendor to ensure the overview design concept is achieved and timely delivery
- Control cost within budget
- Liaise with Property Management Team and vendor to ensure set up is done properly and within safety codes
- Order CNY flowers/decorations for office lobbies

3. Digital Presence
- Manage Citylink webpage and social media accounts via external vendor
- Manage content on retail directories, websites and social media platforms
- Plan and maintain social media presence
- Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls

4. Mall Programs & Promotions
- Strategize and implement appropriate programs to create awareness, generate shopper traffic and drive spending
- Annual corporate gift giveaways: Ensure gifts are within budget and befitting for corporate clients
- Oversee Citylink’s loyalty program: Increase the yearly number of members

5. Vendor & Tenant Coordination
- Track the expiry of vendor contracts and renew/source for vendors prior to expiry (i.e. social media, website, creative agency, production, CRM, wifi, music license etc)
- Liaise with tenants to provide appropriate A&P support
- Engage retail tenants to participate and contribute actively towards the mall’s A&P programs and obtain their feedback
- Maintain good relations with tenants

6. Revenue Generation & Reporting
- Manage the leasing of atrium and advertising spaces in CityLink
- Prepare monthly Ops meeting presentation
- Conduct market research on competitors and trends
- Undertake any other roles or projects when requested by line managers

7. Administrative & Operational Support
- Handle sponsorship voucher requests and raise for approval
- Update Tenants’ Directory listing (Website, Master list for BMO’s reference, In mall LED, Google indoor maps, F&B directory & LED directory cubes)
- Prepare any necessary tenant bulletin
- Prepare agreements/licenses for all media advertising sites
- Coordinate hoarding visuals for incoming/outgoing tenants and ad-hoc works in common areas
- Print approved vouchers for campaigns/promotions/sponsorships
- Compile and circulate shoppers’ foot traffic report and graphs
- Coordinate with internal (IT & Marcom) and external parties (voucher system vendor, foot traffic vendor, photographers, etc.) to ensure accuracy in property and tenant information on HKL & CityLink webpage and marketing media program
- Raise PRs for marketing activities and update budget summary sheet

**Leasing Administration (if needed)**
- Prepare Term Sheet, Letter of Intent, Licence, Lease Agreement, Surrender Agreement, Variation Agreement, Moving in form, moving out form and related Tenant’s / Prospect’s documents
- Co-ordinate and arrange courier to send out all the relevant documents
- Co-ordinate with finance and Lee & Lee to get the documents stamped
- Update DRN system, excel tracking sheet and lease approval’s file
- Arrange and ensure the final completed documents to be sent to Tenant, file in fire safe, file in tenant’s file, scan in e-folder and pass to finance
- Update meeting minutes
- Keep track and file tenancy alteration expenses
- Update Tenancy Schedule on monthly basis
- Generate lease expiry report on quarterly basis
- Update transaction summary report on half yearly basis
- Prepare budget & re-forecast template by updating Tenancy Schedule details
- Check and file NTO on monthly basis
- Prepare, print, send and file NTO reminder letter on yearly basis

**Qualifications**
- Diploma or Degree in Business, Marketing, Real Estate, or a related field
- At least 4 to 6 years of relevant marketing experience in retail or commercial property sector

**Job Types**: Full-time, Permanent

Pay: $3,000.00 - $4,200.00 per month

Work Location: In person