Senior Marketing Manager, Content Distribution

5 days ago


Singapore Mediacorp TV Singapore Pte Ltd Full time

COMPANY DESCRIPTION
Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

DESIGNATION : Senior Marketing Manager, Content Distribution

RESPONSIBILITIES
**Description**:
**Responsibilities**:

- Develop and implement innovative regional marketing strategies to promote programmes and increase brand awareness.
- Identify key local/overseas programme markets for exhibition booth and to oversee overall branding of booth as well as mapping out promotional plans for programmes in these markets.
- Lead branding initiatives to ensure consistency in messaging, visual identity, and brand positioning with central corporate marketing.
- Manage the creation of marketing collateral, including key visuals, corporate gifts and presentations.
- To oversee the overall branding of website, digital brochures and eDMs to align with regional marketing strategies.

QUALIFICATIONS
- A degree in Marketing, Business or a relevant discipline.
- Proven experience in senior marketing roles, especially in the media industry with a focus on marketing strategies and branding.
- Excellent communication and presentation skills, with the ability to effectively convey ideas and influence stakeholders at all levels.
- Creative mindset with a passion for innovation and continuous improvement.
- Ability to thrive in a dynamic work environment and effectively manage multiple projects simultaneously.
- 8-10 years of related experience in Marketing.



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