Senior Director, Loyalty Marketing, Apec

**Job Number** 23151491

**Job Category** Sales & Marketing

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

The Senior Director of Loyalty is a key member of the continent marketing leadership team.

The purpose of this position is to plan and execute continent loyalty and portfolio marketing in a manner that is locally relevant and aligned with the global strategy. In addition, this position is responsible for driving loyalty program performance within the continent.

**CANDIDATE PROFILE**

**Education and Experience**
- 4-year degree from an accredited university in Business Administration, Marketing, or related major
- 10+ years of relevant professional experience in marketing strategy, loyalty, digital or related function, demonstrating progressive career growth and pattern of exceptional performance.

**Key experience includes**:

- Deep understanding of customer segmentation, data analytics, and customer journey mapping.
- Good knowledge of how loyalty programs work and able to demonstrate how marketing drives key loyalty metrics.
- Working with multi-disciplinary teams to achieve a common goal.
- Strong ability to manage through influence rather than direct reporting relationships
- Project management skills, including a demonstrated ability to lead multi-functional project teams to drive concrete results and actions
- Must have excellent relationship development and management skills with both internal and external business partners; ability to say no with defensible business rationale
- Proven ability to interact and influence all levels of the organization through persuasive communication and analysis
- Analytical mindset and familiarity with financial principles

**CORE WORK ACTIVITIES**

**Loyalty & Portfolio Marketing**
- Collaborate with and provide input to Global Loyalty to ensure that key platforms (e.g., Global Promotions) and projects include continent business needs.
- Develop continent’s loyalty and loyalty partnership marketing plan (includes promotions, lifecycle marketing etc.) in collaboration with Global Loyalty Marketing
- Utilize market research, customer insights, and data analytics to identify opportunities for customer engagement, segmentation, and personalized experiences.
- Design, implement, and optimize loyalty programs, ensuring they deliver tangible value and resonate with target customer segments.
- Collaborate with cross functional teams to integrate loyalty initiatives across the customer journey and touchpoints.
- Manage promotions & partnership calendar for the continent
- Manage continent media plans and promotional budgets
- Establish and execute an engagement plan for paid and owned digital to drive acquisition and incremental value
- Lead the marketing activation of global sponsorships and work stakeholders and partners across the region & global teams to drive buzz and member engagement
- Localize and activate the moments program
- Create and execute local events to acquire new members or to recognize Elites
- Coordinates with PR at a corporate and continent level, as needed
- Pull through multi-brand messaging and Portfolio/Loyalty creative / messaging

**MANAGEMENT COMPETENCIES**

**Leadership**
- **Communication** - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- **Leading Through Vision and Values** - Keeps the organization's vision and values at the forefront of decision making and action.
- **Managing Change** - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
- **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- **Professional Demeanor** - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
- **Strategy Development** - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

**Managing Execution**
- **Building a Successful Team** -** **Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
- **Strategy Execut