Senior Marketing Manager, Global Beauty
2 weeks ago
Reporting to: Director, Global Beauty
Work Location: Singapore
**General Summary**
Johnson & Johnson Vision, a member of the Johnson & Johnson Family of Companies, is currently seeking a Senior Marketing Manager, Global Beauty to be based in Singapore.
Johnson & Johnson Vision is committed to improving and restoring sight for patients worldwide. Since debuting the world’s first disposable soft contact lens in 1987, it has been helping patients see better through their world-leading ACUVUE® Brand Contact Lenses. In 2017, J&J expanded into cataract surgery, laser refractive surgery (LASIK) and consumer eye health and now serves more than 60 million patients a day across 103 countries with its eye health portfolio.
Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer.
The Senior Marketing Manager, Global Beauty is responsible for defining and shaping short term and long term strategies and go-to-market solutions that will enable our Beauty business to grow in a highly competitive category. The scope of work is global, with a focus on Asia.
**Duties & Responsibilities**
- Understand the Beauty consumer (across different lifestages) in terms of lifestyle, psychographics, attitudinally and spending habits to truly create a holistic marketing plan to Beauty seekers.
- Drive Category strategy globally with a focus on Asia:
- Manage Product Portfolio (across internal and external innovation) to drive flexibility and speed to market
- Set adequate pricing strategy across full beauty portfolio
- Build winning channel strategy to enable us to drive a sustainable beauty business (both current and new channels)
- Establish global customer value proposition to differentiate against key competitors
- Develop Claims roadmap to support both internal and external innovations to thrive in a highly competitive environment.
- Lead downstream innovations and develop plans for new product launches & key activities including opportunity sizing/forecasting, ensuring NPD is relevant to the category/retailer and retailer activation planning, including lifecycle management
- Influence markets to drive action towards operationalizing and implementing strategic choices with business model choices and shaping P&L in partnership with markets and finance
**Qualifications**:
- Minimum bachelor’s degree required.
- A master’s degree or equivalent is strongly preferred.
- A minimum of 10 years of strategic marketing experience is required.
- A minimum of 3 years of FMCG experience is preferred.
- Global / Regional experience is preferred.
- Experience in Channel/Retail Activation is preferred.
- Holistic business thinking exposure with clear evidence of addressing business challenges and delivery.
- Demonstrated ability to influence cross-functional and senior management to impact decision-making is required.
- Strong knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional.
- Strong data analysis skills, comfortable analyzing campaign results, working on financial models.
- Ability to shape vision, strategy and execute with evidence/ fact based mindset to pivot plans with real time/ informed learnings
- Commercial experience in Asia will be an added advantage
- Strong leadership, communication and influencing skills, Agile mindset & strong analytical skills. to different cultures and markets.
- Ability to work in matrix environment
- This position requires up to 15% international travel.
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