Senior Social

2 weeks ago

Singapore Skyscanner Full time

Key Responsibilities:

- Contribute to Skyscanner's global Social & Community strategy and partner with members of the team to deliver against key objectives, business goals and roadmap in the APAC region.
- Ownership and responsibility for delivering key components of the Social & Community strategy in APAC, identifying blockers/challenges to do so and set up regular check-ins, regional comms, etc.
- Highlight the latest trends in the world of Social & Community and the travel industries and opportunities to capitalise on these trends regionally and globally aligned our strategy and brand guidelines.
- Manage and grow relationships with external S&C partners (freelancers/agencies) in key APAC markets
- Ensuring content plans align with key messages, strategy and opportunities per market
- Liaising with Market Development team to establish focus point in key markets bringing GeoGrowth opportunities to life in line with the Social & Community strategy via our social channels, advocate programme, social listening, UGC etc and business needs.
- Work with our APAC PR counterpart to collaborate on Comms opportunities and campaigns in market bring them to life through our Social & Community activities aligned to key messaging and strategy.
- Represent and evangelise regional Social & Community opportunities and educate core stakeholders across the business to the importance and impact of Social & Community.
- Strong awareness and monitoring of regional Social & Community metrics and progress against KPI's in close collaboration with the Comms analyst. Responsible for timely reporting and local market insight to inform the analysis.
- Work closely with our Snr Social & Community Manager to identify key opportunities for content creators/influencers including:

- Managing the roll out of Skyscanner's Advocate Programme across key APAC markets
- Identifying new and upcoming talent that aligns with Skyscanner's values
- Take ownership of contracts, renewing/amending etc and ensure they are in line with business needs
- Responsibility for ensuring freelancer/agency invoices are correct, timely and approved.
- Be a champion of our brand values and proactively identify unique ways for us to share these values with the world.

Skills/Experience:

- Proven track record of contributing to the development and execution of strategies for Global Social & Community teams that drive business impact and build brand awareness at a regional level
- Passion for anything Social & Community, you follow the latest trends and industry news.
- Experience working with freelancers/ agencies/ third parties to deliver impact, value and efficiencies across multiple markets
- Experience of working with multiple APAC markets desirable, South-Korea and Australia in particular
- Experience of analytics and reporting
- Excellent stakeholder management and relationship building skills, both internally as externally
- Strong project management and prioritization skills and ability to manage multiple projects/deadlines at one time with the ability to be flexible and adapt to changing priorities
- Passion for travel and technology
- Fluent spoken and written English, other languages are advantageous

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