Manager to Senior Manager, Branded Entertainment

4 days ago

Singapore Singapore Tourism Board Full time

**What the role is**
- You will be part of the Brand team from HQ that leads STB’s global branded entertainment efforts targeted at the international tourist audience, so as to drive brand desirability of destination Singapore through a deeper and more native and creative format of storytelling. The key goals of our branded entertainment efforts are to 1) Drive destination sheen for Singapore and 2) Showcase our destination personality at a global level. You will identify and strike partnerships with global media and entertainment companies; to leverage their IP, expertise, distribution and marketing platforms to co-create entertainment content that profiles destination Singapore, across the pillars of TV, film, gaming, music, audibles, etc. In addition, you would also drive marketing campaigns and/or activations of these branded entertainment projects. In the interim, you will drive the SingapoReimagine global celebrity mega influencer activation workstream, till the end of STB's international recovery campaign.

**What you will be working on**
- Branded Entertainment 1. Assist in the delivery of STB’s branded entertainment strategy and workplan, which would include pitching to identified queen bee media and entertainment companies, working with key external partners such as IMDA and tourism stakeholders, and internal line units such as International Group, Comms, Marketing Activation, Entertainment. 2. Develop and present our brief, joint partnership goals and collaboration areas to partners; so as to drive towards aligned and mutually beneficial marketing outcomes for both parties. 3. Evaluate content proposals based on key criteria and ROI. Drive negotiations of partnership entitlements, partnership and contracting model and project management. 4. Influence and deepen the brand storytelling of Singapore within the entertainment content. Oversee production process. 5. Drive subsequent integrated marketing efforts to amplify the branded entertainment project across our paid, earned and owned channels. Global Celebrity Mega Influencer Activation 1. Identify and collaborate with A lister celebrities who are mega influencers with resonance across our key markets and demographics on branded content and/or marketing activations to heighten our SingapoReimagine international recovery campaign. 2. Develop creative proposals for pitching to record labels and entertainment companies. 3. Drive negotiations of partnership entitlements, partnership and contracting model and project management. 4. Oversee production process. 5. Deliver integrated marketing efforts of the content/activation across our paid, earned and owned channels. Note that the above portfolio may be adjusted based on the department’s needs.

**What we are looking for**
- At least 3 years’ experience in marketing, partnerships, business development and/or project management. - Strong team player with the willingness to go above and beyond the job scope. - Highly motivated, organised, able to perform under pressure and within tight timeline. - Possess excellent interpersonal and communication skills. - Able to navigate issues, negotiate and offer solutions. - Strong in contract management. - Meticulous eye for detail, creative flair. - Have some experience working with creative, media and public relations agencies. - Interest and some knowledge in media and entertainment trends and landscape.

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