Marketing Executive

7 days ago


Singapore CSG SOFTWARE PTE. LTD. Full time

**About the Role**

**Key Responsibilities**

**Marketing Strategy & Campaigns**
- Plan and implement integrated marketing campaigns aligned with product and business goals
- Manage marketing activities end-to-end, ensuring effectiveness and alignment with KPIs

**Digital Marketing & Advertising**
- Develop and execute paid advertising campaigns across **Meta (Facebook/Instagram)**, **Google Ads**, **LinkedIn**, and other platforms
- **Monitor, review, and make recommendations for improvement**based on performance data and insights
- Optimize budget usage to maximize lead generation and ROI

**Content Creation**
- Align messaging with product positioning and campaign objectives

**Lead Generation & Tracking**
- Drive lead acquisition through digital campaigns, events, and industry engagements
- Track and manage lead data through CRM platforms, ensuring accountability and reporting

**Product Marketing & MDF Management**
- Support product activities with targeted marketing strategies
- Manage **Marketing Development Funds (MDF)**in coordination with partners and vendors for co-branded marketing

**Events & Industry Participation**
- Organize and manage participation in **trade shows**, **conferences**, and **industry events**to build brand visibility

**Optional / Desirable Skills**
- **Website content management**(e.g., WordPress or Webflow) — _not required but considered a plus _

**What We Offer**
- Competitive base salary with **performance-based bonus (Salary Package: $38,000 - $50,000)**:

- **Flexible working hours**to support work-life balance
- Collaborative and forward-thinking team culture
- Exposure to multi-product software marketing and full-stack campaign ownership
- Opportunities for growth in a technology-driven business environment



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