Digital Marketing Executive

2 weeks ago

City Hall, Singapore ASIA INNOVATIONS MALAYSIA SDN BHD Full time

RESPONSIBILITIES:

- Develop and execute social media strategy to achieve business goals and meet OKR and KPI’s
- Help execute the social media content and overseeing the day-to-day needs for social.
- Create a digital strategy that will serve and engage with local consumers and drive the business across platforms
- Create and manage social posts based on:

- Delivery schedule
- Key calendar events
- Quantities
- Content available from shoots
- Previous performance
- Executing and implementing social media plans daily and reports on key findings from social initiatives.
- Ensuring all social messaging is in line with marketing strategy and supporting ecommerce growth.
- Create and maintain a weekly social calendar with social grid layouts and campaign messaging.
- Find and nurture relationships with creators focused on increasing reach and growing brand awareness.
- Daily communication and coordination with Marketing/PR team.
- Continuously evaluate social media process to increase efficiency.
- Find new and exciting ways to engage customers via social media channels to drive awareness
- Experience of the key International Social Media Platforms and also Chinese / Asian social media channels and cultural knowledge is key for this role. Extensive experience growing and managing social media platforms across APAC, with a focus on Facebook, Instagram, Tiktok, Pinterest but also no limited to Weibo, WeChat, Redbook.

Skills + Qualifications:

- Minimum 1-2 years experience in the field - Strong understanding of current online marketing concepts, trends, strategy, and best practice.
- Experience in Social Media Marketing and Influencer programs.
- Must have an innate understanding of what inspires and engages people.
- Must have an amazing way with words and keen eye for aesthetics.
- Must be an independent self-motivated person who is confident to bring forward ideas.
- Experience presenting to senior members of staff.
- Excellent communication skills in written and spoken English.
- Positive attitude and enthusiasm.

**Salary**: $1,719.00 - $3,500.00 per month

Schedule:

- Monday to Friday
**Experience**:

- Local Polytechnic Diploma: 1 year (preferred)
- Digital marketing: 1 year (preferred)

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