Marketing Executive

1 week ago


Singapore LATICRETE SOUTH EAST ASIA PRIVATE LIMITED Full time

Responsible for creating brand awareness, promoting LATICRETE’s products and successfully get the products specified through Key specifiers such as Developers, owners, Architects, Consultant etc.

**Responsibilities**

To achieve specification targets set by Marketing Manager and in accordance with the company’s objective to increase LATICRETE product range technical specification in the market by,
- Developing and increase new specifiers base and business
- Assist in the development of key specification tools that can increase sales and presence
- Strongly influence architects and specifiers to develop proprietary specifications for LATICRETE systems
- Liaising and maintaining close relationship with R&D and Technical department on matters relating to Specifications
- To keep good constant interaction with Architects/ Consultants and Key specifiers to ensure that the desired level of customer service quality is achieved

To create and promote LATICRETE brand awareness by,
- Conducting architectural & engineering presentations & trainings.
- Attending and participate in product presentations, product seminars, industrial organizations & trade shows
- Assisting sales personnel in meeting clients related to specification matters
- Providing market intelligence information on competitors and market’s direction
- Promoting and market LATICRETE product range to Architects, Consultants, Developers and Contractors
- Prepare marketing action plan as required by company

**Requirements**:

- Possess own car
- Min 2 years of sales/marketing experience preferably in construction industry although not a must
- Excellent communication skills
- Able to present confidently and convincingly to a wide variety of audiences/ groups

**Other Information**:

- 5 days’ work week
- 8.30am - 5.30pm



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