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**Social Media & Community Lead (Scent & Sommelier) - Content, Affiliates & Livestreams** Based in Singapore | Full-time/Part-time | S$3,500 - S$5,000/month (Full-Time) or S$2,000 - S$2,500/month (Part-Time) **"Luxury brands don’t just sell; they create desire. Are you ready to craft digital experiences that captivate and convert?"** At **VELOCE®**, we don’t do boring. We’re seeking a **Social Media & Community Lead**with **luxury brand experience**to tell our **own stories**, manage **affiliates and livestreamers**, and **drive high-performing launches,**with livestreams that actually convert. **Salary & Structure** - Full-Time: S$3,500 - S$5,000/month. - Part-Time: S$2,000 - S$2,500/month. - Performance incentives for full timers.Fast-track growth for high-performing hires. **Why You’ll Love This Role?** - Shape a cult brand - your work directly defines our digital aura.Equity pathway for those who turn followers into fanatics. **Your Mission** **1. Content That Drips Luxury** - Create, film, edit and post daily short-form content: TikTok, IG Reels, Stories, Xiaohongshu - make them sophisticated, sensory, and silently viral. - Develop original creative concepts and adapt trending formats to fit our luxury brand tone. **2. Livestreams That Build Community** - Host and coordinate brand livestreams across TikTok, Shopee and/or XHS. - Work with livestreamers and product hosts to align on messaging and showcase angles. - Support real-time campaigns and in-stream tactics to boost engagement and sales. **3. Influencer & Affiliate Management** - Identify and recruit creators, micro-influencers, and brand affiliates. - Manage communications, product seeding, creator schedules, and affiliate dashboards. - Grow our affiliate and livestreamer network to build top-of-funnel momentum. **4. Launch Campaign Support** - Design pre-launch mystique (e.g., numbered countdown teasers), drop-day theatrics (KOL "unveilings"), and post-launch rituals (member-only replays). - Support creative campaign rollout, livestream content, and storytelling across platforms. - Analyse performance and iterate content formats that convert. **5. Guard the Brand Like a Jewel** Every comment, DM, and collab must reflect our uncompromising standards, polished but never pretentious. **Who You Are** - 1-2+ years in luxury/beauty/fashion social media (bonus if you’ve worked with fragrance or hospitality). - Curated network of affiliates and KOLs aligned with the sensibilities of understated luxury. - Obsessed with subtlety - your content whispers exclusivity (no loud callouts or discount emojis). - Tools: CapCut, Canva, Discord - Comfortable being on camera and/or directing others on camera. - Confident working in a fast-paced, founder-led startup with luxury positioning. - Bonus: Experience with TikTok Shop, Shopee Live, affiliate tracking tools, Shopify.Mandarin-speaking a plus, especially for Xiaohongshu and China-market livestreams. Include: - Portfolio: 3-5 luxury content samples (livestream clips > static posts). Pitch - 100 words): _"How I’d make VELOCE’s livestreams the new dinner-party obsession." _ - Your personal IG/TikTok (we value taste above follower count). **P.S.**No generic cover letters, impress us with your pitch.