Product Manager

Accountable for aligning and executing assigned country brand plans in line with the brand strategies and the overarching strategic framework of IPSEN. This includes ensuring high-quality, timely, ethical, and cost-effective implementation to drive short
- and long-term brand growth and surpass assigned portfolio forecast growth projections.

**Responsibilities**

**Strategic Brand Management**
- Develop and execute strategies for brand growth for assigned portfolios, including setting objectives, proposing budgets, and formulating marketing objectives for short-term and long-term (up to 5 years) plans.
- Create and manage the assigned Country Brand Operational Plan (CBOP) annually, the 5-year Long Range Plan (LRP), annual demand/product forecasts with monthly updates, and quarterly cycle plans.
- Conduct comprehensive market research to identify market trends, customer behaviors, and competitive landscape, utilizing insights to inform strategic decisions.
- Develop and maintain a deep understanding of the therapeutic areas, including patient journey, treatment algorithm, key opinion leaders, and market dynamics.
- Work closely with sales, medical affairs, regulatory affairs, and market access teams to ensure cohesive strategy implementation.

**Market Access & Pricing Strategy**
- Collaborate with internal and external stakeholders to strategize market access solutions, ensuring optimal access and pricing throughout the brand lifecycle.

**Budget Management**
- Implement and manage the CBOP budget to meet brand objectives, optimizing resource use and costs.
- Monitor and report on marketing spend, ensuring alignment with overall brand strategy.

**Product Launch & Lifecycle Management**
- Lead product launch activities, including pre-launch market preparation and post-launch monitoring.
- Manage the product lifecycle, identifying opportunities for growth and strategies for mature products.
- Liaise with external agencies for the development and execution of marketing campaigns and materials.
- Leverage digital marketing tools and platforms to enhance brand visibility and engagement.

**Stakeholder Engagement**
- Engage with healthcare professionals, key opinion leaders, and patient advocacy groups to build strong relationships and gain insights.
- Represent the company at professional conferences, seminars, and trade shows.
- Collaborate with internal stakeholders to align marketing strategies with broader business goals.

**Regulatory Compliance**
- Ensure all marketing activities comply with industry regulations and ethical standards.
- Stay updated on regulatory changes that might impact marketing strategies.

**Training & Support**
- Develop sales training materials and conduct training sessions to ensure the sales team is well-equipped with up-to-date product knowledge.
- Provide ongoing support to the sales team, including field visits and direct customer engagement.

**Market Intelligence & Reporting**
- Gather and analyze market intelligence to understand competitor strategies and market trends.
- Prepare and present regular reports to senior management on brand performance, market insights, and future strategies.

**Qualifications/Experiences**
- Bachelor’s or Master’s in Marketing, Business, Pharmacy, or a related field.
- Minimum of 3 years of marketing or brand management experience in the pharmaceutical industry, with a proven track record in strategic planning and execution.
- Strong analytical skills with experience in market research and data analysis.
- Excellent communication, presentation, and interpersonal skills.
- Proficient in digital marketing strategies and tools.
- Demonstrated leadership capabilities and experience in managing cross-functional teams.
- Ability to work under pressure in a fast-paced environment.
- May require frequent travel and the ability to adapt to changing market and business requirements.