Marketing Manager

**About Triple-A**
Triple-A, the digital currency payment institution, enables businesses to pay and get paid in both traditional and digital currencies, volatility-free.

From API to no-code integration, Triple-A’s frictionless, white-label payment solutions are designed to blend smoothly into existing business operations — all while upholding the highest standards of security and compliance.

Triple-A is licensed in the United States, European Union, and Singapore. We enable borderless collections & global payouts for 20,000 partners across 200 countries, including Grab, Binance, Charles & Keith, Farfetch, Razer, Du, and Singapore Red Cross.

**Join the Team**
Triple-A is a global payment institution. We are headquartered in Singapore, with offices across the Americas, Europe, and the Middle East.

We are a dynamic and passionate team building towards a more efficient global payment ecosystem. We are actively bridging the gaps in cross-border payments, between traditional & digital currencies, and web2 and web3.

Guided by our CEO, Eric Barbier, who brings 18 years of experience and a proven track record in building and scaling payment companies worldwide, Triple-A is growing our team. If you’re bold, tenacious, and creative, we believe you’d be a perfect match for us

**The Role**
As a Marketing Manager, you will be responsible for developing, implementing, and optimizing marketing campaigns that drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams, including sales, product, and customer success, to ensure marketing efforts align with business goals. This role requires a hands-on approach, creativity, and a data-driven mindset to execute high-impact marketing strategies.

**Responsibilities**:

- Content Marketing & Communications: _
- Develop and oversee content marketing efforts, including blogs, whitepapers, case studies, and thought leadership pieces.
- Craft compelling messaging that resonates with target audiences across various stages of the buyer’s journey.
- Oversee the management of the company’s website and social media channels, ensuring consistent and engaging content.
- Digital Marketing & SEO: _
- Drive digital marketing initiatives, including SEO, SEM, PPC, and display advertising, to optimize online visibility and lead generation.
- Monitor and optimize campaign performance through data analysis, A/B testing, and regular reporting.
- Collaborate with product teams to ensure digital assets are updated and aligned with product launches and enhancements.
- Campaign Development & Execution: _
- Collaborate with internal teams to develop and refine go-to-market strategies for new products and features.
- Manage external vendors and partners (agencies, designers, copywriters) to deliver campaigns on time and within budget.
- Ensure all campaigns are aligned with the overall brand positioning and corporate objectives.
- Brand & Market Positioning: _
- Contribute to the overall brand development, ensuring consistency across all marketing and communication touchpoints.
- Conduct market research and competitor analysis to inform positioning, messaging, and market strategy.
- Assist in managing public relations efforts and partnerships with industry influencers, events, and media outlets.
- Analytics & Reporting: _
- Track key marketing metrics and KPIs to assess the success of campaigns and initiatives.
- Prepare monthly reports on marketing performance, providing actionable insights to refine future strategies.
- Use data to drive continuous improvement, optimizing marketing spend and activities to maximize ROI.
- Team Collaboration & Support: _
- Work closely with the product and sales teams to ensure a cohesive customer journey from awareness to purchase.
- Support broader marketing team efforts by managing projects and coordinating cross-functional activities.
- Participate in brainstorming sessions to generate new ideas and strategies for customer engagement and growth.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing, with a strong preference for experience in fintech, payments, or financial services.
- Demonstrated experience in digital marketing, content marketing, and lead generation.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Experience with marketing automation platforms, CRM tools (e.g., HubSpot, Salesforce), and analytics software (e.g., Google Analytics).
- Excellent communication skills, both written and verbal, with the ability to craft compelling content.
- Analytical mindset with experience in tracking performance metrics and optimizing for growth.
- Self-starter with the ability to work independently and as part of a team in a fast-paced environment.

Bonus Points:

- A proven track record of success in launching and scaling new products or services within the FinTech or blockchain space.