Digital Marketing Specialist

1 week ago

Singapore CFC APAC PTE. LTD. Full time

**About the job**:
Centre For Cybersecurity (CFC) is a Singapore-based cybersecurity training company with a mission to become 'The Default Gateway Into Cybersecurity'.

The company has successfully trained over 100 individuals within 1 year. The current interview-to-employment rate for our graduates is 100%.

As a digital marketer in CFC, you will create, plan and execute marketing strategies to increase leads for the student success team. Through your digital marketing skills, you will directly impact the lives of potential students seeking to make a career switch.

**Responsibilities**:

- Paid digital acquisition strategies to improve conversions, and lower/maintain CPLs.
- Create & execute strategies for Meta ad accounts.
- Create & execute strategies for Google Ad accounts.
- Create weekly reports for paid digital marketing results.
- SEO strategies to improve search engine visibility
- Create SEO-friendly blog content

**Required Skills**:

- Min. 1 year of digital marketing experience
- Min. 1 year of Meta ad management experience
- Excellent written and verbal command of English
- Meta & Google Ads copywriting
- SEO copywriting
- Photoshop
- Experimental mindset to iterate and test top-level funnel strategies quickly
- Strong analytical abilities
- Meticulous and detail-oriented
- Ability to work well with others
- Strong sense of empathy for the target audience

Nice To Have
- Basic understanding of cybersecurity
- Experience with ActiveCampaign

Why Join CFC
- Make a significant and direct impact on individuals seeking a better career and life through marketing.
- The opportunity to join a fast-growing company in a rapidly advancing industry
- Open & inclusive working environment
- Hybrid working environment
- Competitive remuneration package

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