Strategic Marketing Manager

6 hours ago

Singapore PROXTERA PTE. LTD. Full time

**About us**:
Proxtera is a Singapore entity set up to operationalise the Business sans Borders initiative supported by the Monetary Authority of Singapore (MAS) and the Infocomm Media Development Authority (IMDA).

We empower B2B eCommerce platforms with broader access to global trade and innovative digital solutions, leveraging novel technologies and solutions to simplify cross-platform and cross-border trade around the world. We are growing fast, powering cross-border trading, one platform at a time, with the primary aim - To facilitate trade for SMEs.

**The Opportunity**:
The Strategic Marketing Manager will support the overall marketing & communications strategy for Proxtera and our solution offerings, working closely with our channel partners and external agencies to visualise the Proxtera brand and our ecosystem to the world.

You’ll work in a high-performing team with agility and solutioning ingrained in our DNA. We look for quick learners who are proactive, with a hunger to develop their skills and get their hands dirty. We embrace diversity and are committed to being an equal opportunity employer - building a team that represents a variety of backgrounds, perspectives, and skills.

**What you will do**:

- Developing Proxtera’s channel marketing strategy and implementing marketing plans for our products, such as SME Financial Empowerment Programme and Proxtera Plus.
- Advise PX Leadership Team on areas on marketing research, campaigns and advertising (online/offline) for maximum effect.
- Together with Director, Partnership, develop specific Go-To-Market communications strategy for each new trade corridor, including identifying and negotiating new channel marketing partnerships.
- Together with Director, Strategy to develop fact bases: Synthesising a wide range of data such as customer research, market insights and existing user data to develop understanding of the issue or opportunity.
- Develop and own the marketing budget for all Proxtera programmes. This includes budget allocations with channel partners.

**What you bring to the table**:

- At least 5 years experience in channel marketing, in both digital and offline campaigns
- Worked in corporate marketing in at least one of the following industries: Finance, Banking, Wholesale trade, Manufacturing, B2B E-commerce
- In-depth knowledge of current digital marketing technologies and techniques, ideally in B2B use-cases or B2B focused industries
- Highly numerate, commercially minded and a proven track record of managing and planning marketing budgets.
- Proven ability to manage multiple initiatives at the same time and working under aggressive timelines
- Able to demonstrate sophisticated communication, influencing and negotiating skills including the ability to listen, think on his/her feet, structure coherent and well thought out proposals (both verbally and in writing), influence, challenge and gain clear commitment to agreed ways forward.
- Strong passion to work in a start-up environment

**Tech Stack Experience**:

- Atlassian suite (Jira, Confluence)
- Google Analytics
- CRM tools such as Zendesk, Hubspot
- PowerBI, Qlik, Tableau or similar data visualisation softwares
- Design tools such as Adobe Creative Studio, Figma, Canva

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