Assistant Director

1 week ago

Singapore Government Technology Agency Full time

**What the role is**

**What you will be working on**
- Conceptualise impactful integrated marketing and communications plans for brand awareness and product adoption, and guide the team in the execution of these plans to deliver strong and measurable earned and paid media results - Create and deliver powerful narratives and compelling content (e.g. media materials, profile stories, product collateral and videos) to various target audiences, e.g. project partners, media and the public - Engage local and international media to raise awareness of our National Digital Identity programme and government cyber security initiatives, and guide the team in media engagements including press relations, pitching, managing media queries, and crafting media releases, factsheets and FAQs - Work with other government agencies to drive awareness and targeted adoption of NDI and CSG initiatives, including planning and running community events as part of outreach activities and creating useful collaterals for on-ground engagements with various demographic groups e.g., seniors as required - Collaborate with industry partners to drive private sector adoption of Singpass suite of services (e.g. media stories, announcements, social media marketing, and review of marketing collaterals) - Oversee issues management and crisis communications for incidents related to Singpass, Corppass, and cyber security, and lead the preparation of communications plans and media replies.

**What we are looking for**
- Degree in Mass Communications, Marketing or a related field from an accredited institution - At least 10 years of relevant experience in Communications, Marketing Communications and/or Product Marketing for technology and/or digital products - Strategic planning skills, including ability to shape messaging, develop brand positioning and engage external and internal stakeholders effectively - Experienced in designing and driving integrated communications strategies to meet project-based/organisational objectives, with a proven track record of successfully executing communications plans that tap on integrated platforms - Experienced in cultivating and maintaining relationships with the local and international media, across lifestyle, tech and business beats. - Possess the ability to understand business needs and challenges and comfortable with data-driven decision making - Strong people leader with excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams - Excellent writing and presentation skills - Understanding of the tech industry or public sector is an advantage, but not mandatory.
We are an equal opportunity employer and value diversity at our company as we believe that diversity is meaningful to innovation. Our employee benefits are based on a total rewards approach, offering a holistic and market-competitive suite of perks. This includes generous leave benefits to meet your work-life needs. We trust that you will get the job done wherever you are, and whatever works best for you - so work from home or take a break to exercise if you need to*. We also believe it’s important for you to keep honing your craft in the constantly-evolving tech landscape, so we provide and support a plethora of in-house and external learning and development opportunities all year round. *Subject to the nature of your job role that might require you to be onsite during fixed hours

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