Regional Brand

3 days ago

Singapore EPSON SINGAPORE PTE LTD Full time

**Job Summary**
- The Digital Campaign Specialist is key in helping to shape the digital marketing strategy for our company, proving the success of digital marketing campaigns and making optimisation efforts across all digital channels.

**Key Accountabilities**
- Support business growth through planning, executing and optimising digital marketing campaigns in focused countries of Southeast Asia.
- Increase brand awareness and support lead generation, customer acquisition and retention in collaboration with third party agencies and local distributors.
- Marketing content development and adaptation including marketing collaterals (brochures, manual, packaging, etc.) for new and existing products in collaboration with the Product Management Team, as well as write-ups for digital campaigns to drive traffic, engagement and lead generations.
- Organise and manage projects and timelines according to processes established.
- Manage internal Business Unit stakeholders to ensure clarity of communication throughout campaigns.
- Preferable: Able to adapt offline marketing collaterals and/or assets to digital format with strong design and UX elements.

**Key Job Requirements**

Job / Skills Competencies:

- Work closely with digital manager to strategize digital marketing campaigns for the Southeast Asia
- Outstanding digital, innovative & creative mindset
- Strong analytical and data-driven capabilities
- Proven ability to work on multiple projects, digital marketing campaigns and on sales strategies with expected outcome
- Excellent communication and presentation skills
- Strong team player with ability to understand, share and explain digital requirements
- Monitoring current and future digital marketing trends
- Independent and autonomous
- Customer centric

Critical Work Experience:

- Minimum 3-5 years of digital marketing experience in both B2B and B2C environments

Qualifications:

- Degree in IT or Marketing

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