SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group

5 days ago

Singapore DBS Bank Limited Full time
We are seeking a dynamic and visionary leader to join our Regional Marketing (PBTPC) team.

A senior leader responsible for the management and development of functional / chapter leads within the Marketing & Comms, PR, Sponsorship, Brand & Internal Comms domains. The candidate serves as the expert leader in marketing, branding, PR, Sponsorship and internal communications, ensuring the organisation maintains a strong, cohesive brand identity, reputational advocacy and communication strategy. Supports senior leadership by leveraging data to guide decision-making.

Key Responsibilities
  • Work with the Regional Head, Wealth Marketing to identify, develop and deliver the over-arching brand strategy for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) segments
  • Oversee all components of brand and client communications management under a one bank unified brand
  • Collaborate with senior leadership to align marketing initiatives with corporate objectives
  • Develop and execute marketing strategies aligned with business goals and objectives, including increase in new clients through a strong brand awareness and recall of our key wealth segments
  • Manage relationships with external agencies and ensure alignment with brand standards
  • Analyze emerging market trends and evolving customer insights to identify growth opportunities including the next generation clientele
  • Ensure compliance with regulatory requirements in all marketing and communication activities
Branding and Communications
  • Develop and implement a unified brand, external and internal communications strategy aligned with business goals for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
  • Act as the brand guardian for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) to ensure consistency of branding across the PB and TPC markets.
  • Provide guidance through clear approval framework and process for all client touchpoints and materials under PB and TPC segments.
  • Ensuring consistency and alignment across all external communications and touchpoints
  • Develop and deliver annual brand, marketing, sponsorship plans, both strategically and tactically
  • Lead the creation and implementation of major brand campaigns for PB and TPC with alignment of Wealth Continuum's key objectives and value propositions
  • Develop strong and comprehensive advertising and media plans for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
  • Manage key stakeholders including sales, product and Wealth Continuum teams to synergize and synthesize varied opinions and preferences
  • Ensure wealth marketing materials and support any PB and TPC client communications required
Right Segmentation
  • Work closely with segments teams to align messaging and deliver value-driven content for right segmentation across the wealth segments
  • Develop compelling messaging for clients for each segment and provide clarity on the value propositions to support the right segmentation efforts upstream and downstream
  • Collaborate with segment teams to deliver personalised customer communications that align with brand and marketing strategy.
  • Focus on content creation, ensuring high-quality, impactful communications that resonate with target audiences.
Stakeholder Coordination
  • Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of brand campaigns for PB and TPC segments
  • Manage the internal approval process for brand marketing concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign-offs from relevant stakeholders
  • Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the brand marketing campaign lifecycle
  • Coordinate with Compliance and Legal teams to ensure all client communications and associated content adhere to regulatory requirements and brand guidelines
  • Budget and resource management
Brand Metrics & Performance Marketing
  • Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry
  • Leverage performance marketing tools and platforms to measure brand performance and inform future brand strategies.
  • Optimize marketing spend to ensure proper utilization and optimized spends across the various media channels for maximum results
Competitor Insights and Lead Generation
  • Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry, using data and insights to measure brand performance and inform future brand strategies.
  • Strong ability to discover new market trends, evolving research consumer insights and monitor competitors' activities to advise the brand and marketing future strategies
Reporting
  • Provide monthly marketing highlights and dashboards to update management
  • Prepare executive summary presentations for top management review
  • Analyze performance metrics such as attendance rates, leads generated, customer conversions and other on-ground insights/feedback
Calendar & Timeline Management
  • Maintain and manage an annual marketing events calendar that supports all local and overseas events
  • Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines
Job Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field
  • More than 15 years of experience in branding and marketing, or related roles (preferably in the banking or financial services sector)
  • Strong knowledge of brand management, digital marketing, and customer engagement strategies.
  • Proven track record in brand management
  • Excellent leadership, project management, and organizational skills.
  • Strong organizational and time management skills with the ability to handle multiple projects simultaneously
  • Excellent communication and interpersonal skills
  • Proficiency in Microsoft Office Suite
Key Competencies:
  • Strong brand and communications leader
  • Collaborative team player who can help manage and influence our key stakeholders
  • Budget management
  • Stakeholder engagement
  • Problem-solving and crisis management
  • Results-oriented mindset