Creator Strategist

Key Responsibilities

Strategy & Insight

• Translate business goals into creator approaches (angles, hooks, formats, KPI targets).
• Localisation of insight for Singapore; trend POVs (TikTok/IG Reels/YouTube Shorts, TikTok Shop/Shopee Live/LazLive).

Creator & production leadership

• Manage regional operations team on sourcing/vetting creators; scoping , usage and deliverables.
• Manage pre-production process (creator briefs, shortlists, storyboards, timelines); coach creators on tone, retention, CTAs.
• QA cuts and finals; ensure brand safety and local compliance.

Client Partnership

• Co-present strategy, WIPs, and post-campaign learnings; capture feedback and turn it into actions.
• Confident meeting hygiene: clear agendas, next steps, risks, and mitigations.

Measurement & Optimisation

• Work with regional operations team to track ER/VTR, CTR/CPA/GMV (where relevant) and content optimisation
• Build insights, learnings and actionable optimisations based on data.
• What we are looking for

• years experience working in Social/Creator Marketing, including hands-on creator & affiliate management.

• Based in Singapore with deep understanding of local trends and the influencer landscape.

• Working knowledge of short form video creation (hooks, retention, editing flow etc).

• Experience in KOL/influencer marketing, content production, and campaign management.

• Great communicator, organised, and comfortable working with cross border teams.

• Confident client presence – structured thinking, great meeting hygiene.

• Proactive and responsive — able to keep projects moving and solve problems quickly.

• Fluency in Mandarin Chinese and English.

Nice to Haves

• E-Commerce/Affiliate Marketing experience (TikTok Shop, Livestreaming, Shopee Live ,LazLive)

• Experience in basic data analysis (pull, clean, interpret data)

• Experience in social platform analytics.

• Fluency in Bahasa and Malay.