Assistant Manager/Manager, Brand

2 weeks ago


Singapore StarHub Full time $60,000 - $120,000 per year

We are seeking a strategic and execution-driven Brand & Go-To-Market person to lead and scale our marketing initiatives. This role is ideal for someone who can translate brand vision into impactful campaigns, manage end-to-end marketing operations, and drive growth across customer acquisition, engagement, and retention.

Key Responsibilities

Campaign Planning & Execution

Support end-to-end execution of marketing campaigns across digital, social and offline

Collaborate with agencies on creative development, media buying, and content deployment

Monitor campaign timelines and performance to ensure timely delivery and ROI target

Brand & Content Management

Ensure consistent brand messaging across all touchpoints

Assist in the development of marketing assets such as EDMs, social posts, and brochures

Coordinate marketing calendars, product launches, and brand engagement initiatives

Performance Marketing & Analytics

Track, analyze, and report on key marketing metrics (CTR, CAC, conversion, engagement rates, etc.)

Recommend optimizations based on insights and market trends

Work with CRM teams to plan and execute lifecycle campaigns

Analyze competitors' campaigns and promotions to identify gaps and opportunities

Cross-Functional Collaboration

Work closely with product, sales, and customer support teams to align marketing efforts

Manage vendors, agency partners, and promotional partners to deliver high-quality outputs

Support budget tracking and procurement coordination for marketing spends

Qualifications

4–8 years of marketing experience, preferably in B2C or customer-centric industries

Hands-on experience in executing digital and offline campaigns

Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms

Strong analytical skills with the ability to interpret data and generate actionable insights

Excellent project management and communication skills

Collaborative mindset with attention to detail and execution excellence

Preferred Qualifications

Background in telecommunications, fintech, or digital-first consumer brands

Experience with CRM/lifecycle communication (e.g. Salesforce, HubSpot, Braze)

Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies

Strong commercial acumen and ability to work with lean budgets and agile timelines

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