Integrated Marketing Lead, SEA

4 days ago

Singapore InMobi Full time $90,000 - $120,000 per year
About the Role

We are looking for a dynamic and versatile Integrated Marketing Lead to join InMobi's B2B Marketing team in Singapore. This role will focus on Southeast Asia, with opportunities to extend scope into China and Korea. As the orchestrator of high-impact, multi-channel marketing campaigns, you will bring together strategy, creativity, and execution excellence to drive awareness, demand, and growth across key markets.

You will work closely with cross-functional stakeholders such as Product Marketing, Sales, and Product teams, while partnering with in-house specialists across Content, Design, Partner Marketing, PR, Digital, and Email to activate integrated campaigns that fuel business outcomes.

Key Responsibilities

  • Activate Integrated Marketing Campaigns: Design and execute multi-channel campaigns tailored to regional business priorities, ensuring alignment across stakeholders and markets.

  • Project Management Excellence: Serve as the project manager for campaigns, running planning trackers and enabling seamless execution for timely and effective delivery.

  • Cross-Functional Collaboration: Act as the bridge between marketing, sales, and product teams, ensuring campaign narratives are consistent, impactful, and business-aligned.

  • Content & Creative Activation: Partner with the content and design teams to produce engaging, high-quality assets that resonate with B2B audiences.

  • Channel Orchestration: Leverage PR, digital, email, and partner marketing functions to maximize campaign reach and effectiveness.

  • Measurement & Insights: Define KPIs, track performance, and deliver insights to continuously optimize campaign impact.

  • Market Expansion: Support marketing strategy and execution in SEA, with flexibility to scale campaigns across China and Korea.

Who You Are

  • A creative and data-driven marketer with strong project management skills, capable of building systems and processes that enable both flawless execution and long-range planning.

  • A generalist eager to gain experience across all facets of B2B marketing — from strategy to execution.

  • Bold in experimenting with new ideas, brave in critically analyzing what works and what doesn't, and thirsty to learn.

  • Equipped with the marketing gumption to navigate complexity and maximize impact in fast-paced environments.

  • At the cutting edge of technology and marketing trends, bringing fresh ideas and best practices into play.

  • Energized by working with diverse teams across functions and geographies, and able to influence stakeholders at multiple levels.

Requirements:

  • 4 to 8 years of experience in B2B marketing, integrated marketing, or campaign management roles. Experience in ad tech is a bonus.

  • Strong experience managing multi-stakeholder, multi-channel campaigns in high-growth environments.

  • Excellent communication, organizational, and project management skills.

  • Familiarity with APAC markets, preferably Southeast Asia; experience with China and/or Korea is a plus.

  • Comfort working in a fast-paced, lean team while driving measurable impact.

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