Digital Marketing

2 weeks ago

Singapore Singapore Chess Federation (Persekutuan Chatur Singapura) Full time $30,000 - $60,000 per year
About SCF

Founded in 1949, the Singapore Chess Federation (SCF) is the national authority for chess in Singapore, affiliated with FIDE and a member of the Singapore National Olympic Council and Sport Singapore. SCF is a registered society, an Institute of Public Character, and a non-profit with charitable status.

Mission of the Role

SCF has two core goals :

  • Train high-level athletes (national squads, performance pathways), and

  • Grow public awareness & participation in chess.

This role supports both—with a particular emphasis on driving sign-ups and conversions (courses, trials, tournaments, outreach).

What You'll Do
Pillar A — High Performance & Pathways
  • Promote trials, selection events, and squad intakes; maintain accurate calendars, pages, and FAQs.
  • Produce athlete stories, result recaps, and sponsor-aligned content; prepare press/partner notes.
  • Manage clear communications to athletes/parents (EDMs, notices, forms, confirmations).
Pillar B — Public Awareness & Participation
  • Plan and execute campaigns for beginner courses, schools/community programmes, roadshows, and tournaments.
  • Own the funnel end-to-end: optimize landing pages, forms, FAQs, and checkout to increase course/event sign-ups .
  • Run social, email, and light paid ads; build outreach lists; handle community moderation and timely updates.
Event Responsibilities
  • Pre-Event: Draft run-of-show and comms timelines; coordinate venues, vendors (AV/printing/signage), and assets (banners, medals, certificates).
  • Registration Ops: Set up WooCommerce listings and confirmations; export attendee lists; prepare check-in sheets/badges; align info desks with site/EDMs.
  • On-Site: Lead registration/check-in and queue flow; liaise with parents/schools/participants; set up signage and photo backdrops; coordinate stage flow/awards with officials; capture quick photo/video for same-day socials; escalate issues appropriately.
  • Stakeholders/Sponsors: Deliver promised logo placements, mentions, banners, and photo ops.

Post-Event: Collate feedback, reconcile light expenses, curate photo selects, and produce a short wrap-up with learnings to improve conversions.

Core Skills You'll Use
  • Content & Design: Social tiles/reels, short videos, EDMs; Adobe Photoshop/Illustrator (Canva ok); basic video editing (Premiere/CapCut).
  • Web & Registration: WordPress updates (basic HTML/CSS helpful); WooCommerce listings/checkout information.
  • Email & CRM: Mailchimp/SendGri d, segmentation, A/B testing; PDPA-compliant data handling.
  • Collaboration: Work closely with events, coaching, and operations to meet timelines and ensure information accuracy.
What You Bring
  • 0–2 years' experience in digital marketing/comms or fresh graduate with strong projects/portfolio and a fast-learning mindset.
  • Strong copywriting and visual sense; proficiency in Adobe Suite (Ps/Ai).
  • Comfort with WordPress ; familiarity with WooCommerce is a plus.
  • Basic analytics and spreadsheet skills.
  • Excellent written and spoken English.
  • Willing to work some evenings/weekends for major events (time off in lieu per policy).
  • Organized, people-friendly, calm under live-event pressure; able to handle light event setup.
  • Interest in chess or sports is a plus; additional language ability is a plus.
Work Arrangement
  • On-site in Singapore , with island-wide coverage during key events.

Non-standard hours during tournaments; TOIL/off-days per policy.

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