Head of Subscription

Position Summary

The Head of Subscription will play a pivotal role in driving the strategic direction and operational success of our innovative new customer offering. Reporting directly to the Head of Online, this leadership position is central to managing end-to-end growth initiatives, encompassing commercial strategy, marketing execution, and operational excellence.

The ideal candidate will be a visionary leader with a proven track record in designing subscription models, taking an end-to-end holistic view that includes understanding technical and site requirements, alongside business development, customer experience optimization, and cross-functional collaboration.

In this role, you will oversee the entire lifecycle of the subscription model, from defining commercial strategies and launching marketing campaigns to ensuring seamless operational execution. You will work closely with customer service and finance teams to leverage their expertise and ensure alignment with your growth initiatives. Your ability to collaborate effectively with cross-functional partners will be critical in delivering exceptional value to our customers and driving sustainable growth.

As a key member of the leadership team, you will work closely with the Head of Online to align new initiatives with broader business objectives. Your strategic mindset and ability to inspire and guide your team will be instrumental in navigating the complexities of launching and scaling a new customer offering in a competitive market.

Role and Responsibilities

Role Responsibilities:

• Translate strategic management directions into clear strategy and execution plan of subscription initiatives, shaping the vision and direction to achieve revenue targets and expand the customer base. Collaborate with cross-functional teams to ensure offerings align with customer needs and market trends.
• Analyze key performance metrics (e.g., revenue from initiative, engagement rates etc.) to identify opportunities for improvement and provide actionable insights to optimize business models and enhance profitability.
• Lead the development of innovative customer-centric offerings, ensuring they prioritize recurring engagement and long-term value creation. Oversee the integration of technical and site requirements to deliver a seamless customer experience.
• Drive cross-functional collaboration by working closely with customer service, finance, marketing, and product teams, ensuring alignment with growth strategies and leveraging their expertise for strategic decision-making.
• Conduct market research and competitor benchmarking to refine business models and maintain a competitive edge, identifying emerging trends and opportunities to shape the offering.
• Serve as the primary point of contact for stakeholders, communicating strategic goals and ensuring alignment across teams to drive successful execution of subscription initiatives.

Role Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 10+ years of experience in eCommerce, telco, fintech, or consumer electronics with a strong track record in subscription or recurring revenue models
• Demonstrated success in managing P&L, driving revenue growth, profitability, and customer lifetime value
• Ability to define and execute long-term subscription strategies, including pricing, bundling, renewals, churn management, and upsell/cross-sell
• Strong leadership and stakeholder management skills, with ability to align cross-functional teams and influence senior decision-makers
• Strong analytical capability with deep understanding of subscription metrics and proficiency in tools such as Excel, Tableau, or analytics platforms.
• Outstanding communication and interpersonal skills, with the ability to drive alignment between marketing, operations, and commercial teams.
• Highly detail-oriented, proactive, and adaptable, with the ability to manage multiple priorities in a fast-paced, digital-first environment.
• Highly collaborative team player who is passionate about business unit's success and works well across the department
• Possesses a High level of integrity and Ethics
• Must be aligned to Samsung Core Values
• Presentable and well Groomed
• Extensive experience with Singapore Enterprise and Government Account Management will be a plus
• Strong attention to detail

Skills and Qualifications