Creative Director

4 days ago

Singapore Sweet&Chilli Full time $120,000 - $250,000 per year

About the Role: We are looking for a Singapore-based , visionary Creative Director – Hospitality to lead the development, positioning, and execution of a diverse portfolio of F&B concepts and brand experiences. This role is ideal for a senior hospitality professional or former owner/operator with a passion for storytelling, beverage culture, and brand-building—someone who thrives at the intersection of design, service, operations and marketing. You will also collaborate with global alcohol brands, luxury brands, creative and event agencies, and PR teams to deliver market-defining campaigns, activations, and guest experiences.

Key Responsibilities:

  • Lead creative and strategic development of new hospitality concepts, brand identities, and guest experiences from vision to launch.

  • Direct all elements of F&B concept creation, including spatial planning, menu engineering, service philosophy, and storytelling.

  • Partner with alcohol brands to design and deliver beverage-led activations, training programs, and integrated brand campaigns.

  • Collaborate with external creative, event, and experiential agencies to co-develop and execute high-impact, cross-channel campaigns.

  • Oversee internal and external teams across operations, marketing, events, and PR to ensure alignment and excellence in execution.

  • Guide venue launches and brand rollouts with a focus on originality, operational functionality, and commercial viability.

  • Champion guest experience across all venues and activations, ensuring innovation, consistency, and service excellence.

  • Build, mentor, and empower high-performing local teams , creating clear career development pathways and leadership opportunities to retain and grow top talent.

  • Foster a creative, inclusive, and collaborative work environment aligned with brand values and long-term growth.

Key Achievements Expected:

  • Successful creation and rollout of new F&B concepts that resonate with both local and regional audiences.

  • Standout beverage programs and creative campaigns executed in collaboration with leading alcohol brands and creative/event partners.

  • Elevated customer experience and brand reputation across multiple venues and platforms.

  • Development of strong, motivated local teams with high retention and internal career progression.

  • Strong agency-style leadership in bridging hospitality, creative direction, and operational performance.

Ideal Candidate Profile:

  • Based in or willing to relocate to Singapore , with strong knowledge of the local and regional F&B landscape.

  • Minimum 10 years' experience in senior hospitality leadership or as an F&B owner/operator.

  • Demonstrated success in launching venues, building hospitality brands, and crafting exceptional guest experiences.

  • Experience collaborating with alcohol brands, creative agencies, and event partners to deliver impactful campaigns.

  • Proven consultancy experience in Asia—supporting F&B operators, developers, or brands across concept, design, and operations.

  • Strong creative sensibility with operational grounding—able to balance visionary thinking with practical execution.

  • Track record of building and mentoring local teams, establishing clear structures for staff development, promotion, and long-term growth.

  • Hands-on leader with entrepreneurial spirit, collaborative mindset, and a deep passion for hospitality and beverage culture.

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