Brand Manager

About us
Midwich established its Singapore office in 2019 to address the expanding Southeast Asian market. With a strong presence across the region, Midwich has premium portfolio of reputable broadcast and av brands in South East Asia.

Our expertise has earned us the confidence of top consultants, system integrators and end users. Midwich has delivered a number of prominent local AV projects throughout the region, and with a mission to drive growth, this is an exciting time to join the team.

About the Role
The Brand Manager will be responsible for managing our vendors. You will be the first point of contact for the vendor and have joint success plans while reporting to the business unit manager.

The ideal candidate should be an experienced professional, with a proven background in AV. You will have a strong background in vendor management, stock and sales engagement. Forecasting and performance tracking is essential for this role.

Key Responsibilities

• Understand your vendor objectives and drivers to feed into relevant sales and marketing activity

• Build strong Build relationships with vendor sales teams and communicate with them regularly

• Ensure customer data is accurately maintained and regularly updated within the CRM/ERP systems

• Collaborate with the marketing team to build and showcase a robust client reference portfolio.

• Coordinate closely with technical support and application teams to ensure effective client service and timely resolution of technical queries.

• Prepare and present a comprehensive quarterly business plan outlining sales targets, key accounts, and strategic initiatives for the upcoming fiscal year.

• Support the line manager in identifying and onboarding new sales partners and representatives across South East Asia.

• Conduct commercial negotiations to secure orders under favourable financial and contractual terms.

• Actively participate in sales initiatives, including client visits, calls, trade exhibitions, product demonstrations, and customer seminars.

• Maintain knowledge of all product and service offerings of the company

· Maintain an awareness of market trends and competitor activity

Education, Experience, and Key Requirements:

· A Bachelor's degree in Engineering, Diploma or a related field

· A minimum of 4–5 years of proven experience in business development within the AV industry

· Familiarity with CRM and ERP systems is essential.

· Strong sales acumen with a demonstrated history of achieving or exceeding targets.

· Outstanding communication, interpersonal, and negotiation skills.

· Strong presentation skills, with confidence in delivering tailored solutions to diverse audiences.

· Highly focused and self-motivated

· Exceptional verbal and written English communication

· A valid local driving license is required for this role