Field Marketing Manager
3 days ago
About the Team:
Elsevier is a global leader in the development and dissemination of scientific, technological, and medical knowledge. We serve researchers, professionals, and clinicians, through the application of technology and analytics to content.
About the Role:
The B2B Field Marketing Manager will lead impactful marketing programs to engage audiences in the Academic and Government segment across Australia, New Zealand, and Southeast Asia. This results-oriented role focuses on developing and executing data-driven, customer-centric programs that generate marketing-sourced deals and strengthen customer engagement. Key responsibilities include designing and delivering localized, integrated marketing plans tailored to local market needs, driving new business through targeted campaigns, and applying customer journey and segmentation strategies. The role will also collaborate with product and central marketing teams to localize and amplify global campaigns.
The ideal candidate is a creative, results-driven marketer with experience running integrated programs and collaborating closely with sales and global marketing teams to maximize impact. They will track and report on campaign performance, particularly Marketing Qualified Leads (MQLs) and marketing-sourced revenue. Strong communication, strategic thinking, and the ability to build customer relationships across digital and in-person channels are essential. This role reports to the APAC Field Marketing Director
Responsibilities:
Develop and execute integrated marketing plans tailored to the unique needs of local markets in Australia, New Zealand and Southeast Asia.
Collaborate with central campaign teams to localize and amplify global campaigns, ensuring relevance and effectiveness.
Drive marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation.
Provide demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals.
Work closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives.
Leverage digital marketing strategies and event management to support both online and in-person engagement efforts.
Regularly track campaign performance and optimize marketing strategies to meet goals related to MQLs, marketing-sourced revenue, and overall growth.
Requirements:
5 - 8 years of experience in field marketing (preferably in the academic publishing-related or software industry), including campaign management, event management, lead generation, and customer engagement.
Proven experience in digital field marketing, demand generation and lead management
Experienced in driving campaigns via marketing automation tools, digital and social channels.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a matrixed organization.
Ability to participate in global cross-functional teams and manage time zone differences for international meetings.
Strong project management skills with a keen attention to detail, and excellent problem-solving and critical thinking abilities.
Demonstrated experience driving projects and collaborating across teams including Product, Sales, Business Development, Global Marketing, and other stakeholders.
Proficiency or high-level understanding in digital tools such as Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, etc.
Willingness to travel approximately 30%.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your wellbeing and happiness are key to a long and successful career.
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
-
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our
Applicant Request Support Form
or please contact
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams
here
.
Please read our
Candidate Privacy Policy
.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
USA Job Seekers:
EEO Know Your Rights
.
-
Territory Sales Manager
2 weeks ago
Singapore DKSH-SMOLLAN FIELD MARKETING PTE. LTD. Full time**About the Role**: The Territory Sales Manager (TSM) is responsible for field sales, training, and merchandising, and manages a defined territory consisting of retail stores. The TSM will be responsible for cultivating relationships and influence with retail partners and field leadership at store and area/district levels to collaborate and drive strategic...
-
Field Marketing Manager
2 weeks ago
Singapore Cobo Full timeTalent Acquisition - HR | Crypto | Web3 | Blockchain Job Description: We are seeking a dynamic and results-driven Field Marketing Manager to lead demand generation, event marketing, and regional growth initiatives. This individual contributor role blends strategic planning with hands-on execution, driving regional marketing programs that generate qualified...
-
Field Marketing Manager
1 week ago
Singapore BMC Software Full timeCountry - Singapore - State - NA - City - Singapore - Date Published - 05-Aug-2025 - Job ID - 45439 - Travel - You may occasionally be required to travel for business - Looking for details about our benefits? - Description and Requirements "At BMC trust is not just a word - it's a way of life!" - We are an award-winning, equal opportunity, culturally...
-
Field Marketing Manager
1 week ago
Singapore Braze Full time**WHO WE ARE** Need more proof? Braze was named a Leader in the Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and was named to the Forbes Cloud 100 list for the fourth consecutive year. The company has also been selected as one of Fortune's Best Workplace for Millennials in 2021, and was ranked #20 on Fortune's Best...
-
Field Marketing Manager
5 days ago
Singapore Expereo Full timeWe are the Intelligent Internet Platform.We connect People, Placesand Thingsanywhere, managing Internet Performancebetter than anyone else while providing One Global Experience,giving Visibility, Controland Securitythrough expereoOne.Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet,...
-
Digital Marketing Manager
1 week ago
Singapore Essential Marketing Full timeYou should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. **Responsibilities**: - Design, build and...
-
Field Marketing Manager
2 weeks ago
Singapore Inspectorio Full timeAre you an experienced Trade Show/Field Marketing Manager seeking a new challenge? We have a new opening in Inspectorio's global marketing team. You will be responsible for strategising, coordinating and project managing our upcoming trade shows around the globe. You'll also assist with managing our promotional items and more. PRIMARY DUTIES AND...
-
Field Marketing Manager Apj
7 days ago
Singapore Realwear Full time**RealWear** is a fast-growing technology company transforming how Real Work gets done. **RealWear** products are the world's first voice-driven, completely hands-free, head-mounted wearable computing devices. Implementing hardware, software, cloud, and AI, **RealWear** is the future of the connected industrial worker. RealWear is seeking an experienced...
-
Field Marketing Manager
3 days ago
Singapore Terex Corporation Full timeJob Description: Overview: Genie is currently seeking a highly motivated and experienced Field Marketing Manager for the Asia Pacific (APAC) Region. As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support the overall growth and success of our...
-
Field Product Marketing Manager
3 hours ago
Singapore Microsoft Full timeDescription Microsoft North West Community Development Council, Singapore Overview Join to apply for the Field Product Marketing Manager role at Microsoft As Developer and Digital Native GTM Manager ASEAN , you will lead the Go-To-Market strategy for GitHub and Azure Developer solutions for all customers and drive our market growth in Digital Natives and...