Lead, Global Private Bank Propositions

14 hours ago


Singapore Standard Chartered Bank Full time $120,000 - $180,000 per year

Job ID: 41694

Location: Singapore, SG

Area of interest: Marketing, Brand & Communications

Job type: Regular Employee

Work style: Office Working

Opening date: 9 Oct 2025

JOB SUMMARY

This role is responsible for leading, designing and executing the strategic implementation of the Client Value Propositions (CVPs) for the Private Bank globally. This includes elevating existing CVPs from the Affluent Segment for Private Banking, and curating dedicated CVPs by establishing a vendor partnership ecosystem that drives and sustains values for Private Banking clients throughout the client lifecycle.

RESPONSIBILITIES

Strategy

  • Develop a client segment strategy and build out proposition pillars and corresponding programmes for the Private Bank to support client acquisition, deepen existing relationships and increase share of wallet.

Business

  • Combine market insights, clients' behaviours and needs to curate compelling partnerships that enable frontliners to acquire new clients and strengthen relationships with existing clients.
  • Navigate regional business needs and customise relevant partnership programmes for the respective regions.

Processes

  • Support the end-to-end management of the CVP roll out plan, and that includes collaborating closely with global and regional business stakeholders and cross-functional teams for agreement and to support the go-to-market plan.
  • Embed the holistic CVP engagement model across the entire client lifecycle, ensuring proposition programmes are seamlessly integrated with client interaction channels, digital platforms and relationship interfaces.
  • Establish a tracking metrics. Monitor, analyse and report the performance of the Proposition programmes.

People & Talent

  • Possess leadership qualities, a team player who set high standards of delivery, collaborative, meticulous and able to foster positive working relationships across internal teams and external partners.

Risk Management

  • Ensure adherence to the Risk Management Framework, Group Code of Conduct, and applicable policies, procedures, and guidelines.
  • Identify and mitigate reputational and operational risks by ensuring compliance with brand standards, country regulations, and approval requirements.

Governance

  • Complete all mandatory training, including e-learning, within stated timeframes to ensure understanding of roles in delivering effective governance.
  • Adhere to established governance and approval frameworks, ensuring all outputs follow required processes.
  • Maintain clear documentation and version control of all deliverables and approvals.

Regulatory & Business Conduct

  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

  • Internal: Global and Regional Private Bank Management and Frontline team, Global and Regional Private Bank Marketing and Communications teams, Group and Regional Risk, Compliance and Legal teams, Global and Regional Vendor Management team, Private Bank Group and Country Business Planning Management teams, Operations, Platform & Channels, Sales Management team, Products and Solutions team, Wealth Solutions team, Global and Country WRB Segments team, Global and Country Corporate Real Estate and Services team

  • External: Partners, vendors and agencies

Other Responsibilities

  • May be required to perform other responsibilities and take on new projects as assigned.

Our Ideal Candidate

The ideal candidate should possess strong commercial acumens; a seasoned Propositions manager who has good market knowledge and insights on the U/HNW segment, and with relevant experiences in Propositions management in the Private Banking / Affluent segment, and U/HNW Cards. Candidates who understand the institutional grade of banking services offered by Private Banks (i.e. Advisory services in Wealth and Succession Planning, Next Generation, Family Office, Philanthropy, Private Markets, Corporate Solutions) and have Channels / Platform management experience in the Private Bank will be an advantage

  • 10+ years of experience in propositions management in Private Banking / Affluent segment; experience in channels management, client strategy and planning with private banking will be an advantage

  • Bachelor's degree in Business Management, Banking and Finance or Economics or a related field

Role Specific Technical Competencies

  • CVP strategy development and execution – Design, own and execute end-to-end CVP strategy for U/HNW segments.
  • U/HNW card – Launch and manage a U/HNW credit card for the Private Bank globally.
  • Business acumen – Understands the Private Banking business, products, solutions, client knowledge, including organisational and industry-wide matters, and applies such knowledge to business decisions and CVP programmes.
  • Partnership and ecosystem development – Identify, onboard and manage premium vendors and partners across the key proposition pillars that the Private Bank focuses on. Candidate with Cards experience will have an added advantage.
  • Commercial impact – Align CVPs with commercial objectives, driving client growth through acquisition and share of wallet. Candidate should be able to provide examples of how the CVP programmes he / she manages contribute to ROI and an improvement on client satisfaction scores or how it drives business value.
  • Channel management – Map the CVP engagement model into client lifecycle and integrate with channels and touchpoints for seamless and consistent client journey / experiences.
  • Cost management – Plans, proactively controls and manages cost in various contexts (e.g. short-term vs long-term projects) to keep within financial budgets of the business.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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