Paid Media Specialist

2 weeks ago


Singapore DCS CARD CENTRE PTE. LTD. Full time $80,000 - $120,000 per year

Responsibilities:

  • Plan, execute, and optimize paid media campaigns across channels (Facebook, Google, TikTok, Twitter/X, programmatic, etc.) to drive user acquisition and growth .
  • Manage budgets, bids, and campaign performance to maximize ROI and meet KPIs.
  • Collaborate with Product, Marketing, and Analytics teams to align paid media with overall growth strategies.
  • Analyze campaign data, generate insights, and provide actionable recommendations for performance improvement.
  • Test creative concepts, ad copies, and targeting strategies to continually improve engagement and conversion rates.

Requirements:

  • Proven experience managing paid media campaigns in B2C digital products, preferably in Web3, fintech, or crypto space.
  • Strong analytical skills and familiarity with paid media tools (Facebook Ads Manager, Google Ads, TikTok Ads, DV360, etc.) .
  • Experience optimizing campaigns for user acquisition, retention, and LTV .
  • Creative mindset with ability to collaborate on ad creative and messaging.
  • Fluent in English; other regional languages a plus.

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