Senior Marketing
3 days ago
Key Responsibilities
1. Bank Foundation Advocacy Campaigns
• Develop cohesive year-long advocacy and engagement campaigns that elevate the visibility and impact of the Bank Foundation and its focus areas in our 6 key markets
• This includes holistic brand and marketing efforts for our signature platforms:
- Impact Beyond Awards, Dialogues and Summit
- Bank Foundation Grant Programme
- Portraits of Purpose (staff volunteerism)
2. Brand Governance & Creative Integrity across the Region
• Provide strategic marketing support for Bank Foundation programmes across key markets.
• Share campaign frameworks, activation guides, and engagement tools that can be adapted and used locally.
3. Content Development & Strategy (Support)
• Partner with appointed agencies to define content strategy, plan editorial calendars, and produce multi-format content (video, articles, social, digital).
• Ensure storytelling is consistent, resonant, and aligned with Bank Foundation's voice and purpose.
• Optimise, maintain, and publish content across digital platforms to meet annual performance targets and enhance audience engagement.
• Maintain high standards of quality and consistency across all materials produced and published by the team.
4. Events and Programme Marketing for all Bank Foundation Impact Programs, including signature platforms like Impact Beyond Dialogues and Summit
• Collaborate with Bank media and content leads (internal), and key program partners (external) to promote and amplify programs.
• Lead marketing and audience engagement for flagship events such as the Impact Beyond Summit, Impact Beyond Dialogues, and other Foundation initiatives.
• Support event marketing needs including pre-event publicity, on-ground branding, content capture and post-event amplification.
5. Advertising Media Management
• Ensure integration of content across different paid and owned media platforms.
• Track, measure, and report the effectiveness of marketing campaigns and events to continuously improve and optimise marketing efforts.
Key Requirements
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 8 years proven experience in brand, marketing and content management.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Excellent communication and interpersonal skills; ability to copywrite a plus.
• Demonstrated ability to work collaboratively across teams and departments.
• Proficiency in digital marketing and media management.
• Proficiency with various social media platforms including LinkedIn, Facebook, Instagram.
• Deep experience in event planning and management.
• Keen eye for design, attention to detail, and creative flair.
• Strong analytical skills with the ability to track, measure, and report on marketing effectiveness.
• Budget management experience.
"This is in partnership with the Employment and Employability Institute Pte Ltd ("e2i"). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to A-IT Software Services Pte Ltd's PDPA and e2i's PDPA."
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