ASEAN Head of Consumer

5 days ago

Singapore Substance Full time $120,000 - $240,000 per year

Lead commercial growth. Shape omnichannel strategy. Redefine regional consumer connection.

We work with brands that don't just follow markets — they move them. We're now leading the search for an ASEAN Head of Consumer on behalf of a fast-growing consumer business group anchored in Indonesia, with ambitions across the region.

This is a pivotal commercial leadership role — driving end-to-end P&L ownership, omnichannel strategy, and ASEAN market expansion, starting with Indonesia and scaling into Singapore, Malaysia, the Philippines, and Thailand.

If you've run country or regional businesses, understand what it takes to localize consumer playbooks, and can lead teams across both brick and click, this is your next move.

What You'll Own

Regional Consumer & P&L Leadership

  • Lead the Indonesia business while preparing market entries across ASEAN.
  • Own full commercial performance: retail, e-commerce, marketplace, and distribution.
  • Build country-level strategies grounded in data, shopper insight, and retail conditions.

Omnichannel Execution & Consumer Experience

  • Drive consistency across all consumer touchpoints: from offline retail to marketplaces to DTC.
  • Ensure merchandising, pricing, stock, visibility, and campaigns hit market-by-market benchmarks.
  • Collaborate closely with marketing and product to deliver standout, localized brand moments.

Brand & Partner Development

  • Manage global and regional brand partnerships, owning commercial terms and trade outcomes.
  • Shape portfolio expansion — from third-party to private label — while protecting brand integrity.
  • Stay one step ahead of consumer shifts, market trends, and competitive moves.

Team Building & ASEAN Expansion

  • Recruit and lead high-performing teams across the region, developing future country GMs and commercial leads.
  • Work closely with founders and C-levels to define go-to-market strategies for new countries and channels.
  • Identify whitespace — new retail formats, channels, and monetization opportunities.

Requirements

WHAT YOU BRING

  • 10+ years in commercial or GM roles — ideally across beauty, lifestyle, retail, or FMCG.
  • OR you have proven track record in market expansions within ASEAN market
  • Proven P&L leadership, team building, and omnichannel execution across at least 2 ASEAN markets.
  • Deep understanding of how Southeast Asian consumers shop, engage, and switch.
  • Strong operator instincts — paired with strategic chops to influence boardroom decisions.
  • Clear, confident communicator — able to galvanize cross-functional teams, partners, and internal stakeholders.
  • Fluent in English.
  • Willing to relocate to Jakarta Indonesia

This is not just a market role — it's a mandate to scale consumer connection across borders. If you're ready to shape what beauty retail looks like in ASEAN, we'd like to hear from you. Apply or connect with the team at Substance.

Benefits

At Substance, we're all about action, not just talk. If your profile aligns with what we need, you'll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we'll be ready to make it happen.

Pte. Ltd. | EA License No: 24C2398

  • Business Manager

    6 days ago

    Singapore TÜV SÜD Full time

    **Tasks** - You will function as the key Business Line Manager for our Products Services Division and have full P&L responsibility for the Consumer Electrical and Electronics Business Line in ASEAN region, which includes but not limited to consumer products such as Lighting, Household Appliances, IT/AV, and Consumer Batteries. You will work closely the...

  • Head of Sales

    2 weeks ago

    Singapore Utrade Full time

    Head of Sales - ASEAN We are seeking an experienced and strategic leader to join us as Head of Sales - ASEAN. This position reports directly to the Institutional Management Committee and is responsible for managing regional sales teams across Singapore, Malaysia, Thailand, and Indonesia. The ideal candidate will possess comprehensive knowledge of major...

  • Head of Digital Marketing in Asean

    8 hours ago

    Singapore FAST RETAILING (SINGAPORE) PTE. LTD. Full time

    At UNIQLO, we are transforming ourselves into a new type of “digital consumer retail company” that puts its customers first by turning information into superior products. We draw on the latest technology to create a new type of industry, one that can deliver the world’s best clothing and the world’s best communication. As the Head of the Digital...

  • Head of Sales

    5 days ago

    Singapore UOB Kay Hian Full time

    We are seeking an experienced and strategic leader to join us as Head of Sales - ASEAN . This position reports directly to the Institutional Management Committee and is responsible for managing regional sales teams across Singapore, Malaysia, Thailand, and Indonesia. The ideal candidate will possess comprehensive knowledge of major global markets, with...

  • Head of Laboratory Solutions, Zone Asean

    7 hours ago

    Singapore SIEMENS HEALTHCARE PTE. LTD. Full time

    Do you want to join us in helping to fight the world's most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers (SHS), we pioneer breakthroughs in healthcare. For everyone. Everywhere. We offer you a flexible and dynamic environment with opportunity to go beyond your comfort zone in order to grow...

  • Regional Business Head – Sales

    5 days ago

    Singapore TVS MOTOR (SINGAPORE) PTE. LIMITED Full time

    Roles & Responsibilities Position Overview: The role of Regional Business Head – Sales (ASEAN) is responsible for achieving the business objectives of TVS Motor (Singapore) Pte. Ltd. across ASEAN markets, including Original Equipment (OE) volumes, market share, and contribution margin (CAME). The incumbent will be accountable for developing a highly...

  • Head of Field Marketing, Asean

    2 weeks ago

    Singapore Red Hat Software Full time

    About the job: The Red Hat Marketing team is looking for the Head of Field Marketing, Association of Southeast Asian Nations (ASEAN) region to join us in Singapore. In this role, you will report to the Director for Asian Growth and Emerging Markets (GEMs). As part of a high-growth team and region, you will be responsible for leading a team of talented and...

  • Executive Director, Asean Cluster Tax Head

    2 weeks ago

    Singapore Standard Chartered Full time

    **RESPONSIBILITIES** - The primary purpose of the role is to ensure that ASEAN cluster tax risk is well managed and remains within risk appetite. - This role has supervisory responsibilities and therefore the Bank’s supervisory principles must be followed. **Strategy** - Contribute to the development and implementation of a tax strategy for the ASEAN...

  • Head of Project Management, Zone Asean

    2 weeks ago

    Singapore SIEMENS HEALTHCARE PTE. LTD. Full time

    Do you want to join us in helping to fight the world's most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere. We offer you a flexible and dynamic environment with opportunity to go beyond your comfort zone in order to grow personally...

  • HRbp, Wrb Singapore and Asean Markets

    8 hours ago

    Singapore Standard Chartered Full time

    Job ID: 40183 Location: Singapore, SG Area of interest: Human Resources Job type: Regular Employee Work style: Office Working Opening date: 16 Sept 2025 **Job Summary** - The Human Resource Business Partner, WRB Singapore and ASEAN Markets is a senior HR leader who thrives on transformational change and works with agility across the Wealth & Retail...