Senior Executive, Digital Marketing

1 day ago


Paya Lebar, Singapore People Profilers Pte Ltd Full time $90,000 - $120,000 per year

Job Highlights

  • Regional digital marketing exposure
  • Work with AI, automation, and data tools
  • Dynamic and collaborative team environment

Key Responsibilities

E-Commerce & Digital Performance Marketing

  • Plan and optimize digital campaigns (SEM, SEO, social) to improve traffic and ROI
  • Run A/B testing and conversion funnel optimization
  • Collaborate with sales teams to ensure competitive positioning across markets

Loyalty & Personalization

  • Develop loyalty programs and engagement campaigns
  • Use customer data and AI to drive personalization and increase retention
  • Advocate for customer-first strategies in marketing initiatives

Analytics & AI Integration

  • Monitor competitor activity and evaluate campaign performance
  • Build dashboards to report on key metrics (acquisition, retention, conversion)
  • Pilot and implement AI tools such as chatbots and predictive analytics

Requirements

  • 3–4 years of hands-on digital marketing experience (regional or multi-market preferred)
  • Strong knowledge of SEM, SEO, and social performance campaigns
  • Experience in e-commerce, loyalty, or personalization strategies
  • Proficient in marketing analytics and dashboard tools
  • Exposure to AI-driven marketing tools is an advantage
  • Familiarity with CMS/e-commerce platforms like Sitecore is a plus
  • Strong communication and collaboration skills

Please kindly send in your updated CV to

Your interest will be treated in strict confidence.

Lim Yi Tian, Candy

DID:

People Profilers Pte Ltd

EA License No. 02C4944

Registration No. R1109829



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