Manager/ Senior Manager, Digital Marketing

2 weeks ago

Singapore Health Promotion Board Full time $90,000 - $120,000 per year
Manager/ Senior Manager, Digital Marketing (1-year contract)

Join to apply for the Manager/ Senior Manager, Digital Marketing (1-year contract) role at Health Promotion Board .

About the Role

The Health Promotion Board's vision is to make Singapore a nation of healthier people. If you are passionate about creating boundary-pushing work that drives behavioural change, come be a part of this journey.

As part of HPB's Digital Marketing (DM) Department, which oversees strategic planning, governance, and management of digital assets, MarTech systems, platforms, and marketing analytics, this position reports to the Assistant Director, Digital Marketing.

Key Responsibilities
  • Lead the development and operationalisation of an automated digital content prioritisation and management solution to enhance user experience on the Healthy 365 app.
  • Collaborate with cross-functional teams to define business requirements for content and audience targeting, ensuring alignment with strategic goals.
  • Partner with CIOO to evaluate technical feasibilities, including development and implementation of MarTech solutions.
  • Drive end-to-end execution of manual content workflows, including scoring, scheduling, calendar management, and exception escalation.
  • Support a cross-matrix workgroup within HPB for delivering personalised digital content on the Healthy 365 app.
  • Manage other MarTech projects such as system governance, user surveys, content audits, data analytics, and content deployment.
  • Handle procurement and budget management duties.
Desired Qualifications

We are looking for a self-motivated individual with a passion for digital marketing, content management, and marketing technology. You should have at least 5-7 years of relevant experience, including a proven track record in digital marketing and familiarity with marketing automation solutions and content management systems.

Ideal candidates enjoy working in a highly matrixed, fast-paced environment and possess:

  • Strong project and budget management skills
  • Meticulous attention to detail and results orientation
  • Ability to manage ambiguity and perform under pressure
  • Excellent communication and interpersonal skills for effective collaboration
  • Proficiency in English

Candidates with relevant qualifications in Digital Marketing, MarTech, Business, Marketing Communications, or related fields will be considered.

Additional Details
  • Seniority Level: Associate
  • Employment Type: Full-time
  • Job Function: Other
  • Industry: Wellness and Fitness Services

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