Creative Lead
4 days ago
We're looking for a passionate and visionary Creative Lead to drive the visual and content direction across our family of brands at the SaladStop Group. This role is ideal for a dynamic creative who thrives in a fast-paced environment, combining strong leadership with hands-on execution to shape compelling, purpose-driven campaigns.
You will play a critical role in strengthening our brand identities, engaging customers across channels, and collaborating with stakeholders—from operations to culinary to marketing—to bring ideas to life across digital, in-store, and experiential platforms.
Key Responsibilities- End-to-End Creative Execution
Conceptualize, design, film, and produce content for social media, digital signage, packaging, menus, mobile applications, and campaign visuals across multiple brands. - Digital Content & Storytelling
Lead the creation of short-form video content, photography, and animations that bring our brand stories to life—highlighting product launches, behind-the-scenes experiences, customer interactions, and brand campaigns. - Cross-Functional Collaboration
Work closely with teams across marketing, procurement, culinary, tech, and operations to develop effective visual content that aligns with business needs and campaign goals. - Brand Consistency
Ensure creative consistency across all touchpoints while adapting assets for different platforms and brand voices. - Mentor & Guide
Provide creative direction to junior designers, interns, and freelance partners to ensure high-quality, on-brand work. - Trend Awareness & Innovation
Stay ahead of design and content trends, social platform shifts, and emerging creative technologies (e.g., AI tools) to keep our brands at the forefront of engagement. - Content Performance Optimization
Analyze the effectiveness of content, applying insights to continuously refine and improve visual strategies. - Multi-Brand Project Management
Balance multiple brand timelines and project scopes—delivering assets that are creative, impactful, and on time.
- Creative & Strategic : You have a strong design sensibility and understand how creative supports business goals.
- Hands-On Leader : You're not afraid to do the work—whether that's directing a shoot, editing a reel, or laying out a menu.
- Visual Storyteller : You know how to craft engaging, brand-relevant content that resonates across platforms.
- Collaborative Communicator : You work well with multiple teams and stakeholders, bringing ideas to life through teamwork.
- Detail-Oriented & Adaptable : You take pride in producing polished work while staying flexible across brand requirements.
- 5–8 years of experience in graphic design, content creation, or visual communications.
- A strong, relevant portfolio showing brand work across digital, video, and print—especially within F&B, lifestyle, or FMCG.
- Proficiency in Adobe Creative Suite, video editing software (e.g., Premiere Pro, Final Cut), and comfort with AI-driven design tools.
- Working knowledge of UI/UX and motion design is a plus.
- Deep understanding of platform-specific content formats for TikTok, Instagram Reels, YouTube Shorts, etc.
- Experience managing project timelines and brand consistency across multiple touchpoints.
Be part of a mission-driven company redefining food and sustainability across Asia. Collaborate with world-class creative partners like Eight Inc, Ong & Ong, and Bravo. Gain exposure across international markets while working on bold, fast-moving brands.
PORTFOLIO submission is required to be considered for this role.
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