Creative Lead

2 days ago

Singapore Salad Stop Full time $90,000 - $120,000 per year

We're looking for a passionate and visionary Creative Lead to drive the visual and content direction across our family of brands at the SaladStop Group. This role is ideal for a dynamic creative who thrives in a fast-paced environment, combining strong leadership with hands-on execution to shape compelling, purpose-driven campaigns.

You will play a critical role in strengthening our brand identities, engaging customers across channels, and collaborating with stakeholders—from operations to culinary to marketing—to bring ideas to life across digital, in-store, and experiential platforms.

Key Responsibilities
  • End-to-End Creative Execution

    Conceptualize, design, film, and produce content for social media, digital signage, packaging, menus, mobile applications, and campaign visuals across multiple brands.
  • Digital Content & Storytelling

    Lead the creation of short-form video content, photography, and animations that bring our brand stories to life—highlighting product launches, behind-the-scenes experiences, customer interactions, and brand campaigns.
  • Cross-Functional Collaboration

    Work closely with teams across marketing, procurement, culinary, tech, and operations to develop effective visual content that aligns with business needs and campaign goals.
  • Brand Consistency

    Ensure creative consistency across all touchpoints while adapting assets for different platforms and brand voices.
  • Mentor & Guide

    Provide creative direction to junior designers, interns, and freelance partners to ensure high-quality, on-brand work.
  • Trend Awareness & Innovation

    Stay ahead of design and content trends, social platform shifts, and emerging creative technologies (e.g., AI tools) to keep our brands at the forefront of engagement.
  • Content Performance Optimization

    Analyze the effectiveness of content, applying insights to continuously refine and improve visual strategies.
  • Multi-Brand Project Management

    Balance multiple brand timelines and project scopes—delivering assets that are creative, impactful, and on time.
Who You Are
  • Creative & Strategic : You have a strong design sensibility and understand how creative supports business goals.
  • Hands-On Leader : You're not afraid to do the work—whether that's directing a shoot, editing a reel, or laying out a menu.
  • Visual Storyteller : You know how to craft engaging, brand-relevant content that resonates across platforms.
  • Collaborative Communicator : You work well with multiple teams and stakeholders, bringing ideas to life through teamwork.
  • Detail-Oriented & Adaptable : You take pride in producing polished work while staying flexible across brand requirements.
What You'll Bring
  • 5–8 years of experience in graphic design, content creation, or visual communications.
  • A strong, relevant portfolio showing brand work across digital, video, and print—especially within F&B, lifestyle, or FMCG.
  • Proficiency in Adobe Creative Suite, video editing software (e.g., Premiere Pro, Final Cut), and comfort with AI-driven design tools.
  • Working knowledge of UI/UX and motion design is a plus.
  • Deep understanding of platform-specific content formats for TikTok, Instagram Reels, YouTube Shorts, etc.
  • Experience managing project timelines and brand consistency across multiple touchpoints.
Why Join Us

Be part of a mission-driven company redefining food and sustainability across Asia. Collaborate with world-class creative partners like Eight Inc, Ong & Ong, and Bravo. Gain exposure across international markets while working on bold, fast-moving brands.

PORTFOLIO submission is required to be considered for this role.

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