AVP, Events Marketing, Private Banking, Consumer Banking Group

4 days ago


Singapore DBS Bank Full time $80,000 - $120,000 per year

We are seeking a dynamic and detail-oriented Events Marketing individual to join our Regional Marketing team. This role will be instrumental in planning and executing marquee, product-led, next generation, digital and other customer engagement events which will enhance the quality of the bank brand name. The ideal candidate will have strong project management skills, a good communicator, a flair for creativity, and the ability to build relationships with internal and external stakeholders.Key Responsibilities: Event Planning & Strategy Development* Develop comprehensive event plans aligned with the bank's marketing and business objectives, including goals, target audience, budget, and success metrics* Collaborate with the team lead and product teams (including Wealth Planning and Family Office teams) to align event themes with overall business direction* Conduct research on competitor activities and industry trends to bring fresh, innovative ideas to the bank's event marketing strategy* Monitor and track all post event results and provide analysis to guide the Product teams towards insights for future events* Focus on key markets including Dubai and LondonExecution of Marketing Events* Organize end-to-end event execution including site selection, venue booking, contract management, vendor management, permits, logistics coordination, branding setup, and staffing* Manage on-site event operations to ensure seamless execution, including registration, audio-visuals, signage, and client experience* Handle contingency planning to address unforeseen issues such as weather, vendor delays, or last-minute cancellationsStakeholder Coordination* Act as the central liaison between the Marketing team and Product teams to ensure smooth planning and execution of events* Manage the internal approval process for event concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign-offs from relevant stakeholders* Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the event lifecycle* Coordinate with Compliance and Legal teams to ensure all events and associated content adhere to regulatory requirements and brand guidelines* Facilitate internal post-event debriefs to share outcomes, gather feedback, and implement learnings for future initiatives* Budget and resource managementCustomer Engagement & Lead Generation* Design event experiences that strengthen relationships with existing customers and attract potential new clients* Collect and analyze attendee data and feedback to inform lead nurturing campaigns and post-event follow-upPost-Event Analysis & Reporting* Conduct thorough post-event evaluations, gathering feedback from stakeholders and attendees to assess satisfaction and identify areas for improvement.* Analyze performance metrics such as attendance rates, leads generated, customer conversions and other on-ground insights/feedback* Prepare detailed post-event reports and presentations for senior management reviewCalendar & Timeline Management* Maintain and manage an annual marketing events calendar that supports all local and overseas events* Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelinesJob Requirements * Bachelor's degree in Marketing, Communications, Business Administration, or related field* More than 6 years of experience in event planning, marketing, or related roles (preferably in the banking or financial services sector)* Strong organizational and time management skills with the ability to handle multiple projects simultaneously* Excellent communication and interpersonal skills* Proficiency in Microsoft Office Suite* Ability to work flexible hours and travel extensively for eventsKey Competencies: * Strong team player* Budget management* Stakeholder engagement* Problem-solving and crisis management* Results-oriented mindset



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