Digital and Social Media Marketing Executive

2 weeks ago

Singapore Amity Global Institute Full time $60,000 - $80,000 per year

**About Us**:
Amity Global Institute, part of the esteemed Amity Education Group, is a diverse institution with students from over 42 countries, offering a richly diverse learning environment in the heart of Singapore. With a commitment to excellence, our Singapore campus delivers quality education guided by industry-experienced faculty. Partnering with internationally recognised UK universities like the **University of London, University of Northampton **, and **Teesside University **ensure the highest academic standards. Through global exchange programs with campuses in the United States, Canada, and the United Arab Emirates, students gain valuable cross-cultural experiences. Beyond academics, our vibrant clubs, spanning photography, fitness, entertainment, culture, and more, foster well-rounded development and leadership skills. At Amity, we instill a clear mission: to provide quality education, nurture future professionals and leaders, and equip students with the skills for successful careers and global citizenship.
**Job Overview**:
**Key Responsibilities**:
- Oversee and maintain our school's social media presence and create content, banners/images, short video clips, IG reels etc.
- Research and plan content strategy for social media campaigns by considering the latest trends targeting current students, prospects and parents.
- Develop and publish engaging posts that engage audiences and promote our brand.
- Prepare a monthly social media calendar and create the content in advance.
- Analyze social media analytics to measure the campaign's performance, compare the performance with the key competitors, and plan the social media strategies.
- Stay updated about the latest features and other social media platform offerings.
- Design creatives for the website, social media channels, brochures, flyers, and leaflets to support the sales team.
**Capabilities**:
- Proven experience as a Social Media Executive or similar role.
- In-depth knowledge of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities and handling negative sentiments posted online.
- Proficiency in social media management tools and analytics platforms.
- Creativity and the ability to think outside the box.
- Strong organizational and multitasking skills.
- Must know and be strong in Canva, Photoshop, Illustrator and designing/video software and tools.

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