Executive, Social Media

Job Responsibilities

Content Creation & Management

• Develop, curate, and schedule engaging content tailored to the entertainment portfolio across platforms such as Instagram, Facebook, TikTok, X, and YouTube.
• Collaborate with various departments (Property Marketing, Brand, Entertainment, etc.) to create compelling content (reels, images, copy captions) across various shows, Special Events and campaigns that resonate with our target audience.
• Produce multimedia content such as images, videos and graphics that showcase our Entertainment and Event offerings, and our Masterbrand experience.
• Ensure conformance of Social Media content to Marina Bay Sands' brand guidelines and aesthetics, while ensuring creative visuals elevate audience excitement.

Campaign Planning & Management

• Work with relevant teams to plan, execute and optimise Social Media campaigns to promote shows, entertainment events, and Marina Bay Sands as a destination.
• Utilise Social Media management tools to schedule posts, track performance metrics, and generate reports to measure effectiveness of content and campaigns.
• Monitor campaign performance and optimise strategies for maximum engagement and reach
• Stay informed about emerging trends and best practices in Social Media Marketing, Entertainment and Hospitality industries.

Community Engagement & Customer Service

• Assist to build an engaged social media community through active engagement, responding to comments and messages in a timely manner.
• Cultivate relationships with influencers, fans, and industry partners to expand further reach and influence through post engagement.
• Provide monitoring support after office hours; 6pm-12am weekdays and throughout weekends (on schedule rotation).
• Collate TripAdvisor/Google reviews and provide weekly reports to internal stakeholders.

Event Support

• Provide live coverage for events, for example: Show premiere nights, private events, etc. via Instagram Stories.
• Produce post-event Reels and content in a timely manner

Administrative & Reporting

• Prepare regular reports on Social Media performance, insights, and recommendations.
• Assist with administrative tasks related to Social Media management.

Job Requirements

Education & Certification

• Minimum Bachelor's degree in Marketing, Communications or a related field

Experience

• Has at least 2 years of working experience in social media management experience for a key brand or agency.
• Experience working with social media management and analytic tools (e.g. Sprinklr, Meta Business Suite, etc).
• Experience with content production to support on Social Media shoots, with professional photography and videography equipment.

Other Prerequisites

• Proficient in editing software such as Adobe Photoshop, Illustrator and Premier Pro.
• Excellent verbal and written English language skills - for both internal communication and social copywriting.
• Strong team player who can work across teams to ideate, and able to work independently to manage workflow and meet deadlines.
• Self-starter who takes initiative, strong planning and organisational skills, and good interpersonal interaction.
• Meet the working hours requirements of the job and adhere to departmental and company policies.
• Ability to maintain professionalism and willing to adapt to ever-changing trends and evolving business environment.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.