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Events Marketing Associate
2 weeks ago
Position Summary
The Project Associate (Programme and Branding) plays a key role in the conceptualization, planning, and execution of event programs while ensuring the effective promotion and consistent branding of each event. This role requires a creative and strategic thinker who can seamlessly integrate program development with marketing and branding initiatives to deliver impactful and memorable experiences. The ideal candidate is detail-oriented, proactive, and has a passion for events and storytelling.
Key Responsibilities
Program Development and Management
- Curate engaging event programs tailored to various event concepts, incorporating entertainment, workshops, and interactive activities
- Research current trends to curate programs that appeal to the target demographic
- Coordinate with performers, influencers, and emcees to create impactful and seamless event experiences
- Develop detailed program schedules, ensuring smooth execution and alignment with event objectives
Branding and Creative Management
- Lead the conceptualization and execution of event branding, ensuring alignment with the client's vision and objectives.
- Work closely with clients to understand their branding guidelines and event goals.
- Pitch fresh, creative event ideas, bringing their brand stories to life through thoughtful, engaging experiences
- Collaborate with designers to create visually compelling marketing materials, event signage, and digital assets.
- Ensure consistency in branding across all channels and event touchpoints, from pre-event promotions to on-site materials
- Oversee the production and placement of creative elements, including banners, backdrops, merchandise, and interactive displays
Others
- Take ownership of building event timelines, budgets, and deliverables, while aligning closely with management for overall direction and support
- Ensure workflows, timelines, and quality standards are followed at every stage of planning and delivery
- Attend site visits, manage set-up and tear-down of events
- Perform admin duties
Preferred Skills and Qualifications
- 1 – 2 years of experience in events, project coordination or client servicing
- Experience managing branding and creative aspects for large-scale lifestyle events like expos, festivals, or product launches
- Strong communication skills, highly organised with the ability to juggle multiple timelines and priorities independently
- Clear communicator and collaborative team player
- Proactive and solution-oriented – taking initiative, not just instructions
- Calm under pressure and comfortable problem-solving in real time
- Comfortable using tools like Canva, with an openness to learn using new platforms/ software
- Strong network of designers, creative agencies, and production vendors is a bonus
- Strong negotiation skills with production vendors is a bonus
- Knowledge of current lifestyle trends and consumer engagement strategies is a bonus
- Basic budgeting or cost tracking experience is a bonus
This role offers an exciting opportunity to combine creative vision, strategic marketing, and project coordination to deliver impactful lifestyle events. If you're passionate about creating visually stunning and engaging experiences, we'd love to have you on board
Job Types: Full-time, Contract
Contract length: 6 months
Pay: $2, $3,500.00 per month
Benefits:
- Parental leave
- Promotion to permanent employee
- Work from home
Experience:
- event: 1 year (Required)
Work Location: In person