Marketing Executive

5 days ago

Singapore FLORTE DESIGN PTE. LTD. Full time $40,000 - $80,000 per year

We are seeking a passionate and hands-on Marketing Executive to support the marketing needs of two lifestyle brands under The Florté Group — a floral studio, event space and a café. This role is ideal for someone with at least 2 year of marketing experience who enjoys working in a creative, fast-paced environment and is eager to grow with a brand that values quality, storytelling, and meaningful engagement.

Key Responsibilities:

  1. Social Media & Content

  2. Manage IG, TikTok, Facebook, and 小红书 accounts.

  3. Draft posts, reels, and captions in English/Mandarin where relevant.
  4. Run community engagement: respond to comments, DMs, and encourage UGC.

  5. Maintain a content calendar, updated weekly for Director approval.

  6. Analytics & Reporting

  7. Track performance across all platforms, PR outcomes, and events.

  8. Consolidate weekly/monthly reports directly to Director.

  9. Provide recommendations for campaign/content improvements.

  10. Partnerships & Merchandising

  11. Research and propose small brands, lifestyle brands, and artisan vendors for Maison Garden's retail displays.

  12. Coordinate with suppliers on merchandising collaborations.

  13. Support execution of retail activations tied to merchandising.

  14. Event Marketing & Outreach

  15. Execute teasers, countdowns, and event coverage (live social, BTS).

  16. Manage outreach to overseas/local florists for flea markets, guest workshops, and special appearances.
  17. Coordinate logistics for collaborations and guest florists.

  18. Support charity/community events with content and outreach.

  19. 小红书 Execution

  20. Post regular content Min 3times a week (space, workshops, floral features, F&B).

  21. Engage in trending hashtags, track analytics, and repurpose UGC.

  22. Build relationships with 小红书 community users.

  23. Manage paid ads campaigns (IG & FB)

  24. Lead SEO content & SEM ads with IT support team

  25. Run CRM & newsletters (eDMs, loyalty comms, retention).
  26. Own automation & marketing tech tools (analytics dashboards, loyalty tracking).
  27. Handle event sponsorship marketing (brand booths, wedding show, tie-ins).

Requirements:

  • Diploma or Degree in Marketing, Communications, or related field
  • Minimum 2 years of experience in digital marketing or social media coordination
  • Familiar with Meta Business Suite, Instagram/TikTok content tools, and Canva or Adobe
  • Good writing skills with a flair for storytelling and lifestyle/luxury branding
  • Highly organised, self-driven, and able to manage timelines across two brands
  • Positive attitude and strong eye for aesthetics and detail

Bonus Points:

  • Experience in photography, basic video editing, or short-form content creation
  • Exposure to e-commerce platforms e.g. Shopify or POS systems
  • Passion for flowers, food, design, or wellness

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