Regional Retail Excellence Manager, Travel Retail APAC

Company Description

THE CONTEXT _________

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.

Job Description

YOUR IMPACT _________

The Regional Retail Excellence Manager plays a key role in driving and animating the retail excellence, from retail education to retail performance strategy in Travel Retail Asia Pacific (TR APAC).

As the retail excellence expert, you will be responsible to strengthen retail capabilities with retail population and enhance the retail performance and operations across all touchpoints, managing key performance indicators to enhance the operational efficiency and financial performance of the business across the region.

You will be responsible for transversal projects within digital learning and client development to educate and engage 600 Beauty Consultants in the region. You will oversee the strategy for the platform and drive BC engagement within this digital learning community. You will ensure the right adaptation of the client development approach to travel retail for BCs to be empowered with the Dior retail values, service standards and sales methods. Together with the education and marketing team, you will collaborate to organize events such as BC seminars and other engagement activities.

Reporting to the Regional Senior Retail Education Manager, you will also work closely with the Training Managers to support their training content needs, with the Retail Managers to drive retail excellence and with the Regional Marketing team to refine retail tools, services and exciting experiences for our customers.

YOUR MISSION _________

RETAIL EXCELLENCE: PERFORMANCE & OPERATION

• Empower and drive retail and field population, and elevate their retail expertise
• Lead as the Centre of Excellence across Retail Performance and Retail Operation and ensure brand-defined strategic priorities and objectives are deployed across the region.
• Work closely with the Retail Managers to evaluate the relevancy and efficiency of standard initiative and ensure all met local needs and aligned with global strategies.
• Responsible to maintain Dior Retail Performance & Operations Standards in Retail Management training programs, Retail Digital Tools, KPI's dashboards.
• Define, track, and analyze KPIs that directly impact the operational efficiency and financial performance of the country/region retail business. Provide actionable insights and recommendations based on regional data analysis.
• Identify opportunities for growth, work in partnership with Retail Managers to drive performance of boutique/top doors and expert/specialist teams to ensure annual business objectives are achieved.
• Conduct Retail Training Program and Coach Retail teams on leadership, performance management and business acumen.
• Partner with International Retail Performance Project team to identify needs for the region and develop relevant retail tools/policies/procedures/guidelines to meet the changing needs of the business.
  Contribute to annual budgeting and forecasting processes with regional insights.

DIGITAL E-LEARNING STRATEGY AND MANAGEMENT

• Responsible for e-learning strategy and its role in the BC's learning journey
• Ensure the smooth running of the MyDior platform and its database of learning content and user data is up to date
• Strengthen the autonomy and develop digital competencies of the Training Managers to jointly work on the digital platform, through the continued refinement of work processes and guidelines.
• Onboard to key stakeholders with an induction to the manager's dashboard of the app.
• Facilitate the rollout of digital learning content on the worldwide and China platforms.
• Drive digital engagement through gamifications, contests, expert communities, idea and feedback loops.
• Monitor and follow up on regional BC learning and engagement KPIs, update Trainers on Learning Performance data and upcoming Activities.
  Plan the e-learning calendar, consult to other axis regional training managers on roll out engagement plan and BC e-learning activities.

CLIENT DEVELOPMENT & CEA

• Responsible to select the relevant modules and educational content on client development such as D.I.O.R. Selling Method and Dior Signature
• Collaborate with markets to adapt the selected client development modules and content to the right TR context
• Follow the rollout of new modules and feedback to central teams on the progress of the key client development modules
  Owner of the Client Experience Assessment (CEA) Program

BC SEMINAR PROJECT MANAGEMENT

• Together with the Senior Retail Education Manager and Marketing team, support on the organization of the annual BC Seminar.
• Define retro plan and supervise the supporting agency to deliver according to timeline.
• Advise on outline/ overall rundown and resources required.
• Collaborate with training and retail teams to ensure smooth logistical and organizational processes.
• Ensure clear communications with attendees pre and post seminar.
• To collect feedback post-seminar and conduct evaluation with key internal stakeholders and external vendors.

QUALIFICATIONS & COMPETENCIES

• Bachelor's degree in business administration or related field.
• Minimum 8 -10 years of experience in managerial roles within luxury retail industry
• A global vision & understanding of the retail network and retail operation.
• Experience in Digital Learning management and blended learning strategy.
• Proven track record of achieving sales targets and operational excellence in managerial role.
• Experience of working in matrix organization and delivering results through deep understanding of the challenges and objectives of various stakeholders.
• Abilities to engage and influence a diverse group of individuals, lead change and inspire work towards common goals.
• Strong data analytical skills coupled with strategic thinking capabilities.
• Excellence in planning, communication, and project management skills.
• A growth mindset and self-starter, encouraging new ideas and smart risk taking in self and others.
• Proficient in Digital Learning App, Excel and Power BI.

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies' style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to "leave a trail of desire in a woman's wake". This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.

The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior's perfectionism. The worldwide renown of the House's creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.