Assistant Trade Marketing Manager

4 days ago


Tai Seng, Singapore Wholly Greens Pte Ltd Full time $60,000 - $120,000 per year

We are seeking a driven and entrepreneurial Assistant Trade Marketing Manager to accelerate the growth of our ready-to-eat brands — NOMZY and Shake Salad — across smart fridges and vending machines in Singapore.

ROLE OVERVIEW

This role focuses on trade marketing planning and execution, vending channel growth, data analysis and CRM program. You will work closely with Sales and external partners to increase penetration, improve machine performance, and deliver a seamless consumer experience.

MAIN RESPONSIBILITIES

  1. Vending Channel Strategy & Growth

  2. Support the development and execution of trade marketing strategies to grow vending penetration

  3. Translate brand objectives into vending-specific initiatives and campaigns

  4. Identify channel growth opportunities across various segments (corporate, schools, public, lifestyle)

  5. Activations, Promotions & Trade Execution

  6. Plan and execute vending promotions, seasonal activations, sampling, and trials

  7. Work closely with designer to develop POSM, vending wraps, digital assets, and screen content

  8. Ensure consistent brand representation across all vending touchpoints

  9. UX/UI & Shopper Experience Improvement

  10. Collaborate with designers and tech teams to enhance vending screen UX/UI, menu layout, navigation, and purchase flow

  11. Improve digital-to-vending journey (QR flow, product info, sign-up prompts)

  12. Use shopper insights and usage data to propose user-focused enhancements

  13. Assortment, Planogram & Pricing Optimization

  14. Use machine-level data to recommend assortment mix, planogram layout, and pricing strategies

  15. Monitor SKU rotation, conversion and sell-through

  16. Work with Operations to implement data-driven merchandising updates

  17. Partner Collaboration & On-Site Events

  18. Support customised promotions with corporate partners, landlords, and institutions

  19. Coordinate on-site events and campaigns

  20. Manage relationships with internal and external stakeholders

  21. CRM & Loyalty Program Development

  22. Lead the development and rollout of CRM initiatives for vending

  23. Design loyalty mechanics, repeat-purchase incentives, and onboarding flows

  24. Work with cross-functional teams to integrate CRM into vending touchpoints

KEY REQUIREMENTS

  • Degree in Marketing, Business or related field

  • 2–4 years of relevant experience in trade marketing, FMCG, vending or related fields is a plus

  • Passionate, self-driven, and proactive, with strong ownership

  • Strong analytical and problem-solving skills

  • Strong communication and stakeholder collaboration skills



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