Assistant Trade Marketing Manager
4 days ago
We are seeking a driven and entrepreneurial Assistant Trade Marketing Manager to accelerate the growth of our ready-to-eat brands — NOMZY and Shake Salad — across smart fridges and vending machines in Singapore.
ROLE OVERVIEW
This role focuses on trade marketing planning and execution, vending channel growth, data analysis and CRM program. You will work closely with Sales and external partners to increase penetration, improve machine performance, and deliver a seamless consumer experience.
MAIN RESPONSIBILITIES
Vending Channel Strategy & Growth
Support the development and execution of trade marketing strategies to grow vending penetration
Translate brand objectives into vending-specific initiatives and campaigns
Identify channel growth opportunities across various segments (corporate, schools, public, lifestyle)
Activations, Promotions & Trade Execution
Plan and execute vending promotions, seasonal activations, sampling, and trials
Work closely with designer to develop POSM, vending wraps, digital assets, and screen content
Ensure consistent brand representation across all vending touchpoints
UX/UI & Shopper Experience Improvement
Collaborate with designers and tech teams to enhance vending screen UX/UI, menu layout, navigation, and purchase flow
Improve digital-to-vending journey (QR flow, product info, sign-up prompts)
Use shopper insights and usage data to propose user-focused enhancements
Assortment, Planogram & Pricing Optimization
Use machine-level data to recommend assortment mix, planogram layout, and pricing strategies
Monitor SKU rotation, conversion and sell-through
Work with Operations to implement data-driven merchandising updates
Partner Collaboration & On-Site Events
Support customised promotions with corporate partners, landlords, and institutions
Coordinate on-site events and campaigns
Manage relationships with internal and external stakeholders
CRM & Loyalty Program Development
Lead the development and rollout of CRM initiatives for vending
Design loyalty mechanics, repeat-purchase incentives, and onboarding flows
Work with cross-functional teams to integrate CRM into vending touchpoints
KEY REQUIREMENTS
Degree in Marketing, Business or related field
2–4 years of relevant experience in trade marketing, FMCG, vending or related fields is a plus
Passionate, self-driven, and proactive, with strong ownership
Strong analytical and problem-solving skills
Strong communication and stakeholder collaboration skills
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