marketing executive

2 hours ago

Central Region, Singapore ABBA OL PTE. LTD. Full time $60,000 - $120,000 per year

MARKETING EXECUTIVE

Occupation

MARKETING AND SALES EXECUTIVE (FOOD & BEVERAGE SERVICES)

Job Description & Requirements

Responsibilities

  • Evaluating and optimizing marketing and pricing strategies.

  • Analyzing market trends and preparing forecasts.

  • Generating new business leads.

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

  • Deploy successful marketing campaigns and own their implementation from ideation to execution

  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups

  • Build strategic relationships and partner with key industry players, agencies and vendors

  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing executives

Requirements

  • A Bachelor's degree in marketing, business or any other relevant field

  • Sound understanding of marketing fundamentals and tactics

  • Creative thinking and problem-solving ability

  • Leadership and project management skills

  • Knowledge of digital marketing and social media marketing strategies

  • Excellent verbal and non-verbal communication skills

  • Proficiency with marketing tools and software

  • Proficient in marketing research and statistical analysis

  • The ability to work under pressure.

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