Marketing Programs Associate

2 days ago

Singapore RightShip Full time $60,000 - $90,000 per year

Reporting to Head of Marketing & Communications and collaborating closely with the broader marketing and commercial team, the incumbent is tasked with implementing marketing programs aligned with the business and marketing & communications objectives. The ideal candidate will have proven ability to execute marketing programs across formats, have strong organizational skills, and a natural ability to think strategically while delivering tactical results.

Key Responsibilities

Marketing Programs

Drive end-end execution of marketing programs:

  • Maintain events and webinar calendar, coordinating closely with the regional commercial teams and head of marketing.
  • Apply the full breath of events expertise (live/virtual/hybrid) to deliver a great experience - from concept design and planning to delivery and reporting, this includes navigating internal processes and stakeholders and managing external vendors
  • Collaborate with marketing team to develop event/webinar assets (landing page, social media assets, invitations, exhibition stand, branding, brochures etc)
  • Liaise with commercial team members and relevant departments to influence and gain their support to deliver on our objectives across events and webinars
  • Work with suppliers and event organisers to execute events to time and budget
  • Research and evaluate new and existing events for RightShip commercial and expert team
  • Develop and maintain KPI dashboard for events and webinars

Digital and Product Marketing Execution

  • Support execution of digital marketing and product specific campaigns
  • Coordinate with marketing team members to prepare digital assets, product campaign assets for launch
  • Assist in execution and co-ordination of digital content launches on various platforms
  • Ensure timeliness of execution

Metrics Reporting

Performance and KPI tracking:

  • Work with digital marketing and commercial teams to gather analytics for flagship campaigns. Leverage tools to quantify results and identify areas of improvements
  • Support with maintaining marketing team quarterly metrics and KPI dashboards

Qualifications, Skills & Experience

  • Tertiary qualification in Marketing / Communications
  • 3 - 5 years of relevant work experience
  • Proficiency in using B2B marketing automation tools and software is essential, preferably Salesforce and HubSpot
  • Highly developed interpersonal communication skills
  • Skilled at written communications across multiple formats
  • Good project management skills
  • Works independently, uses initiative
  • High level of computer literacy and ability to adapt to new online platforms & technologies
  • Good time management skills & demonstrated ability to adapt quickly to changing priorities
  • The ability to work collaboratively with different teams in the organization

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