Content Creator, Executive Profile

About The Afternaut Group:

Afternaut is a Singapore-based experience design agency founded in 2017. The firm specializes in designing and building transformative and meaningful spaces, with a strong focus on placemaking, a practice that emphasizes the human element in creating public spaces. They work on projects across various sectors, including experiential, spatial, and digital design.

The Role:

The Afternaut Group is seeking a highly skilled and experienced Content Creator to manage the social media presence of our co-founder. This is a fascinating opportunity to shape the public reputation of a key leader within our organization, contributing directly to our brand narrative and strategic communication goals.

The ideal candidate will be a social media native with a proven track record of building and enhancing personal and professional brands online. Always on brand and on trend, you will be responsible for developing and executing a compelling social media strategy across various platforms, ensuring alignment with The Afternaut Group's business objectives and communication pillars.

Responsibilities:

• Develop, implement, and manage a comprehensive social media strategy for our co-founder across key platforms, including Instagram, LinkedIn, and Xiao Hong Shu.
• Create engaging and high-quality content (text, image, video) in both English and Chinese, tailored to each platform's audience and best practices.
• Monitor, analyze, and leverage social media trends to inform content creation and strategy.
• Craft narratives that highlight our co-founder's expertise, leadership, and contributions to The Afternaut Group and the wider industry.
• Engage with the online community, fostering positive interactions and managing comments/messages.
• Collaborate with internal teams to ensure content consistency and alignment with overall company messaging.
• Track and report on social media performance, identifying areas for improvement and optimizing strategies for maximum impact.
• Maintain a strong understanding of The Afternaut Group's brand identity, values, and strategic goals to effectively represent them through our co-founder's profile.

Requirements:

• Minimum of 3 years of experience in social media management, with a demonstrable portfolio of successfully managing both personal and executive social media profiles to enhance public reputation.
• Professional fluency in both English and Mandarin Chinese, with exceptional writing and communication skills in both languages.
• Proficiency in creating content for Instagram, LinkedIn, and Xiao Hong Shu, understanding the nuances and best practices of each platform.
• Deep understanding of current social media trends, algorithms, and optimising content formats.
• Strong strategic thinking with the ability to balance creative content generation with business and communication objectives.
• Excellent storytelling abilities, capable of translating complex ideas into engaging and accessible content.
• Demonstrated ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Strong analytical skills to interpret data and optimize content performance.
• A keen eye for detail and a commitment to producing high-quality, error-free content.
• Experience with social media management tools and analytics platforms
• Singaporean

To Apply:

Please submit your resume, and it is compulsory to include your own social media profile, and/or the social media personality profiles you have managed, to . This would enable us to see how you profile yourself and/or key personalities, and will aid our assessment of your suitability for the role. Submission of any additional portfolio will also be advantageous.