Senior Brand Executive

6 days ago


Singapore Sincere Watch Limited Full time $80,000 - $120,000 per year

JOB SUMMARY

We are seeking a dynamic and driven Senior Brand Executive to lead the brand development and marketing of our independent watch brands across the region, including Singapore, Malaysia, Thailand, and Taiwan. This regional role is responsible for ensuring consistent brand representation, driving marketing campaigns, and collaborating closely with cross-functional teams and brand principals to support business growth.

RESPONSIBILITIES

  • Act as the brand custodian for assigned independent watch brands within the region (SG/MY/TH/TW).

  • Ensure consistent brand messaging and alignment with global guidelines.

  • Plan and coordinate marketing initiatives including product launches, events, in-store activations, and digital campaigns.

  • Liaise with brand principals on marketing calendars, materials, and approvals.

  • Monitor product assortment, delivery, and sell-through performance.

  • Preparation and processing of merchandise attributes for system input.

  • Coordinate with retail operations to ensure optimal brand presence and visibility in-store.

  • Work with sales teams to analyse sell-in/sell-out data and identify growth opportunities.

  • Prepare monthly brand monthly sales performance reports and analysis.

  • Prepare quarterly market trend report.

  • Maintain strong relationships with brand principals and stakeholders.

  • Collaborate with sales, retail operations, finance, inventory and marketing divisions.

  • Assist in product training and presentation decks.

  • Other ad-hoc duties as assigned.

REQUIREMENTS

  • Minimum 3 years of working experience in the Luxury Brand Management.

  • Energetic, proactive, and able to work independently.

  • Comfortable working in a fast-paced and dynamic environment.

  • Collaborative team player with a solution-oriented attitude.

  • Proficient in Microsoft Office and basic graphic design skills with an eye for aesthetics.

  • A deep appreciation for craftsmanship and horology is an added advantage.



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