Digital Marketing Lead

Hioki E.E. Corporation

We are looking for a Digital Marketing Lead, as part of the global Marcom HQ Team based in Singapore.

This role will play a pivotal part in shaping and driving our digital marketing initiatives across the Asia-Pacific region and globally. We are committed to empowering engineers and researchers worldwide with reliable and advanced solutions, and we seek an experienced Digital Marketing Lead to further elevate our online presence and drive sustainable growth across international markets.

About Us

Hioki is a globally recognized leader in the design, manufacturing, and sales of high-precision test and measurement equipment for diverse industrial applications, including automotive, electronic components, infrastructure, environment and renewable energy as well as batteries.

Job Summary

The Digital Marketing Lead will be a hands-on, strategic thinker responsible for developing, implementing and optimizing cutting-edge digital marketing strategies to accelerate B2B lead generation, enhance brand reputation, and support MarCom objectives. Reporting to the Marcom Director, this role will oversee all digital channels, mentor junior team members, and ensure cohesive execution and leveraging insights across the APAC region and globally.

Key Responsibilities

Digital Strategy & Roadmap

• Develop and own the digital marketing strategy, aligning with overall business goals for focused industries and markets
• Identify emerging digital trends and technologies relevant to the industrial sector and formulate innovative strategies to maintain competitive advantage
• Define key performance indicators (KPIs) and metrics for all digital marketing activities and establish robust reporting frameworks

Content Strategy & Thought Leadership

• Champion a data-driven content strategy, overseeing the creation and distribution of high-value content (whitepapers, articles, videos, etc) that resonates with various target audiences and markets

• Conduct research on industry trends, market dynamics and target audience insights to inform strategy and execution

• Position the company as a leading authority in test and measurement, fostering thought leadership and industry recognition through digital channels

Integrated Campaign Management

• Architect and execute integrated digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing, paid advertising, webinars, etc) tailored to specific industrial segments and regional nuances
• Drive the entire campaign lifecycle, from ideation and planning to execution, optimization, and post-campaign analysis
• Ensure consistent brand messaging and technical accuracy across all digital touchpoints, working closely with subject matter experts

Performance Optimization & Analytics

• Proactively monitor, analyse, and optimize digital campaign performance, leveraging advanced analytics tools (e.g., Google Analytics 4, Microsoft 365, HubSpot, specialized marketing automation).
• Translate complex data into actionable insights and strategic recommendations to improve ROI, CPL (Cost Per Lead), and conversion rates
• Implement A/B testing and other optimization techniques to continuously enhance campaign effectiveness

SEO & SEM Excellence

• Oversee advanced SEO strategies, including technical SEO, on-page optimization and link building, to ensure high organic visibility for technical and product-specific keywords
• Manage and optimize regional/global paid search (PPC) campaigns on platforms like Google Ads and industry-specific networks, maximizing qualified lead generation

Marketing Automation & CRM Integration

• Drive the effective utilization of marketing automation platforms (e.g., Microsoft 365, HubSpot, specialised marketing automation) for lead nurturing, scoring, segmentation, and personalized communication globally
• Ensure seamless integration between marketing automation and CRM systems (e.g., Microsoft 365) for efficient lead management and sales alignment

Team Leadership & Mentorship

• Lead, mentor, and develop a team of digital marketing specialists (where applicable), fostering a culture of continuous improvement, and data-driven decision-making
• Oversee project management for all digital initiatives, ensuring timely execution and adherence to budgets
• Collaborate effectively with cross-functional teams, including product management, sales, R&D, and global marcom counterparts, ensuring seamless integration of digital efforts

Qualifications

• Bachelor's degree in Marketing, Business, Digital and Analytics, or related field
• Minimum 10 years of progressive experience in B2B digital marketing, with at least 3-5 years in a leadership or senior specialist role within the industrial, manufacturing, or deep-tech sectors
• Proven track record of developing and executing successful digital strategies that drive qualified leads, engagement and conversions across various channels

• Strong knowledge in SEO, SEM, content marketing, email marketing, social media (especially LinkedIn), and marketing automation platforms

• Strong analytical skills with expert proficiency in web analytics tools (e.g., Google Analytics 4, Tag Manager) and reporting

• Demonstrated ability to lead, motivate and develop a digital marketing team or manage external agencies (where applicable) effectively
• Excellent communication and presentation skills, with the ability to articulate complex digital strategies to diverse stakeholders (technical, sales, leadership)
• Experience with CRM systems (e.g., Microsoft 365) and good experience working

in a regional (APAC) and global context is highly advantageous

• Prior experience in the test and measurement, electronics, automotive, energy or related sectors is highly desirable

What We Offer

• Opportunity to shape global digital strategy from our Global Marcom Headquarters in Singapore
• Work on innovative technologies and solutions that impact critical industries
• Collaborative, international and stimulating work environment for cross-border best practice sharing
• Competitive salary, comprehensive benefits and opportunities for growth with a respected industrial leader