Ads - Measurement Strategist

2 weeks ago

Singapore Apple Full time

At Apple, we work every day to build products that enrich people's lives. Our Apple Ads group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Today, our technology and services power advertising in Apple News, the App Store, and on Apple TV+.

The Apple Ads team is seeking a Measurement Strategist - someone with the analytical skills to identify, develop, and package unique insights for our advertisers. You will have the ability to convert these insights into a compelling narrative combined with the communication skills to co-deliver these insights direct to advertisers to advise, persuade, and ultimately change advertiser behavior.

Description

The Measurement Strategist joins the team responsible for evaluating, sourcing, refining and presenting unique insights to help our advertising customers get the most value out of their investment in Apple Ads. ","responsibilities":"Support Apple Ads Sales team from both business and technical lens to drive revenue growth.

Deep-dive in client challenges, identify and conduct analysis to respond and solve complex customer problems.

Work with large data sets, breaking it down into easily understandable stories, and communicate these narratives to clients and internal stakeholders.

Partner with Data Insights team to identify the right metrics, measure and track the impact of client interactions and revenue outcome; contribute ideas and provide feedback for new insights development.

Liaise with Privacy and Legal teams to ensure that proposed data sets honor Apple Ads' privacy principles.

Collaborate with Product team to integrate successful pilots into customer facing reporting tools.

Preferred Qualifications

Familiarity with search engine marketing (SEM), app-install marketing and attribution

Advanced technical skills: experiences with Python and Salesforce

Business level fluency in Mandarin, Korean or Japanese is a plus to liaise with stakeholders across the region

Strong personal code of ethics, integrity, diversity, and trust

Minimum Qualifications

5 or more years of experience in the digital advertising industry, in a data analyst or business/performance measurement role

BA/BS in Analytics, Engineering, Marketing, Business Administration, or related fields

Advanced skills in SQL queries, Tableau and conducting analysis based on large data sets

Solid experience in face-to-face and visual client interactions - specifically with senior level executives, business intelligence and data science experts

Strong communication skills and the ability to distill information from big data and results into simple concepts and actionable insights for a variety of audiences

Excellent communication, project management, and organizational skills to work closely with Partner Development and various functional teams - to understand business requirements, and handle sophisticated projects related to data-driven initiatives

Apple is an equal opportunity employer that is committed to inclusion and diversity. Apple provides reasonable accommodations to applicants with disabilities and in accordance with local requirements. Apple is a drug-free workplace.

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