Manager, Content Creation Product Marketing

2 weeks ago

Singapore Razer Inc. Full time $120,000 - $180,000 per year

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :The Manager of the Content Creation business will be responsible for driving the overall strategy, growth and marketing of the category. This role is at the forefront of empowering creators, leading bold go-to-market plans and storytelling initiatives that resonate with our community and elevate the brand worldwide.

As a people manager, the Manager will oversee and mentor a team, currently including at least one junior-level Product Marketing professional. The ideal candidate will bring a strong blend of strategic thinking, cross-functional collaboration, and hands-on execution to elevate the brand and drive business growth.
  • Strategic Marketing Leadership: Develop and implement a global marketing strategy aligned with business objectives and market opportunities.
  • Go-to-Market Execution: Lead go-to-market strategies for product launches, partnerships, and integrated campaigns.
  • Product Development: Partner closely with product management and R&D teams to influence product strategy, roadmap prioritization, and feature development based on market insights and customer feedback.
  • Partnership Marketing: Design and execute co-marketing initiatives with key partners, including esports teams, gaming platforms, and content creators.
  • Brand Representation: Represent the brand at major industry events, trade shows, and strategic partner engagements.
  • Performance Management: Own marketing budgets and performance metrics, ensuring efficient resource allocation and continuous optimization.
  • Cross-Functional Alignment: Serve as the global marketing point of contact for internal stakeholders including regional marketing, PR, community, influencer relations, customer advocacy, business development, operations, and finance.
  • Team Leadership: Lead, mentor, and grow a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
  • Goal Setting & Alignment: Set clear goals and OKRs for the team, ensuring alignment with the company's broader marketing objectives and driving measurable outcomes.
  • Other duties as assigned by the Head of LFD.
Pre-Requisites :
  • Minimum of 6 years of product management and marketing experience in consumer electronics industry; peripherals hardware highly preferred with experience in gaming a big plus.
  • Experience in developing and overseeing execution of marketing plans.
  • Experience with consumer electronics sales channels: retail, direct, online and distribution.
  • Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
  • Can work independently, prioritize, and handle multiple tasks and projects concurrently.
  • Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
  • Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones.

Are you game?

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