Marketing and Digital Communications Traineeship GRIT@Gov
2 days ago
[What the role is]
The trainee will play a key role in the comprehensive revamp of the People's Association Corporate Website on the Isomer Next platform, to better position the website as a key touchpoint to amplify PA's key narratives and touchpoints. This position offers extensive exposure to website development, digital content creation, and integrated marketing strategy.[What you will be working on]
1. Content Creation & Copywriting:- Develop website copy that aligns with PA's brand voice and messaging strategy
- Create content for various digital touchpoints including landing pages, campaign microsites, and promotional materials
- Collaborate with stakeholders to transform technical information into accessible, user-friendly content
- Conceptualise and design visual assets to build engaging content and enhance the depth of storytelling
- Support content localisation efforts for diverse community engagement
- Assist in developing and implementing integrated marketing communication strategies for campaigns, harnessing the website as a key channel
- Support thematic campaign planning including content calendars, messaging frameworks, and channel strategies
- Coordinate cross-platform content distribution to maximise campaign reach and engagement
- Analyse website performance metrics and provide insights for future campaign planning
- Collaborate with internal teams to align website content with broader marketing objectives
- Support website architecture planning and information hierarchy development
- Ensure content structure supports optimal user engagement and conversion
- Conduct user research and identify areas for improvement in website usability and accessibility
- Propose and implement UX enhancements aligned with team directions and user needs
- Develop user journey maps and content strategies that support seamless navigation
- Collaborate with stakeholder divisions to gather, curate, and incorporate website content
- Manage content updates ensuring accuracy, relevance, and brand consistency
- Assist in content migration and quality assurance processes
- Work closely with the brand team to implement visual design elements across digital platforms
- Ensure consistent branding and messaging standards across the website and marketing materials
- Support the development of brand guidelines for digital content creation
- Coordinate visual assets and multimedia content integration
- Gain exposure to SEO best practices and website optimisation techniques
- Support website performance tracking and analysis via WOGAA and other analytics tools
- Assist in generating insights from user behaviour data to inform content and UX improvements
- Monitor campaign performance across digital channels and provide recommendations
- Maintain comprehensive documentation of website changes, content updates, and campaign activities
- Prepare progress reports, performance analyses, and strategic recommendations for stakeholders
- Support presentation development for senior management and cross-functional teams
- Document best practices and lessons learnt for future projects
[What we are looking for]
- Relevant tertiary education in Communications, Marketing, Digital Media, or related fields
- Excellent written and verbal communication skills with strong attention to detail
- Interest in digital marketing, content creation, and website development
- Experience in UX design and mapping of user journey would be a plus
- Strong communication, collaboration and interpersonal skills.
- Collaborative team player who can work effectively with multiple stakeholders
- Ability to adapt to a fast-paced and dynamic work environment.
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