Marketing and Digital Communications Traineeship GRIT@Gov

2 days ago

PASPeoples Association Headquarters, Singapore Public Service Division Full time $30,000 - $60,000 per year

[What the role is]

The trainee will play a key role in the comprehensive revamp of the People's Association Corporate Website on the Isomer Next platform, to better position the website as a key touchpoint to amplify PA's key narratives and touchpoints. This position offers extensive exposure to website development, digital content creation, and integrated marketing strategy.

[What you will be working on]

1. Content Creation & Copywriting:
  • Develop website copy that aligns with PA's brand voice and messaging strategy
  • Create content for various digital touchpoints including landing pages, campaign microsites, and promotional materials
  • Collaborate with stakeholders to transform technical information into accessible, user-friendly content
  • Conceptualise and design visual assets to build engaging content and enhance the depth of storytelling
  • Support content localisation efforts for diverse community engagement
2. Integrated Marketing Campaigns:
  • Assist in developing and implementing integrated marketing communication strategies for campaigns, harnessing the website as a key channel
  • Support thematic campaign planning including content calendars, messaging frameworks, and channel strategies
  • Coordinate cross-platform content distribution to maximise campaign reach and engagement
  • Analyse website performance metrics and provide insights for future campaign planning
  • Collaborate with internal teams to align website content with broader marketing objectives
3. User Experience Enhancement & Website Development:
  • Support website architecture planning and information hierarchy development
  • Ensure content structure supports optimal user engagement and conversion
  • Conduct user research and identify areas for improvement in website usability and accessibility
  • Propose and implement UX enhancements aligned with team directions and user needs
  • Develop user journey maps and content strategies that support seamless navigation
  • Collaborate with stakeholder divisions to gather, curate, and incorporate website content
  • Manage content updates ensuring accuracy, relevance, and brand consistency
  • Assist in content migration and quality assurance processes
4. Brand Implementation & Visual Coordination:
  • Work closely with the brand team to implement visual design elements across digital platforms
  • Ensure consistent branding and messaging standards across the website and marketing materials
  • Support the development of brand guidelines for digital content creation
  • Coordinate visual assets and multimedia content integration
5. Digital Analytics & Performance Optimisation:
  • Gain exposure to SEO best practices and website optimisation techniques
  • Support website performance tracking and analysis via WOGAA and other analytics tools
  • Assist in generating insights from user behaviour data to inform content and UX improvements
  • Monitor campaign performance across digital channels and provide recommendations
6. Documentation & Strategic Reporting:
  • Maintain comprehensive documentation of website changes, content updates, and campaign activities
  • Prepare progress reports, performance analyses, and strategic recommendations for stakeholders
  • Support presentation development for senior management and cross-functional teams
  • Document best practices and lessons learnt for future projects

[What we are looking for]

  • Relevant tertiary education in Communications, Marketing, Digital Media, or related fields
  • Excellent written and verbal communication skills with strong attention to detail
  • Interest in digital marketing, content creation, and website development
  • Experience in UX design and mapping of user journey would be a plus
  • Strong communication, collaboration and interpersonal skills.
  • Collaborative team player who can work effectively with multiple stakeholders
  • Ability to adapt to a fast-paced and dynamic work environment.

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